Love this Quote…

Facebook is good for a lot of things, but this morning I picked up a great quote from a friend. Kris Shinn has this quote on his Facebook Profile and I absolutely loved it, wanted to share it with my readers:

“Life shouldn’t be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather, to skid in broadside, thoroughly used up, totally worn out, and loudly shoutin” Wow! What a ride! Thank You Lord!"

Facebook | Kris Shinn

5 Steps to Going Viral on Twitter

There is something to this post by Dan Zarrella.  I have been wrestling with some things that ShoeMoney has been preaching for a while that Google isn’t all that important in terms of traffic and overall success.  Being in this industry for as long as I have that’s a hard thing to digest and agree with.

But I am happy to report that after putting this theory to work on a project that my partners and i have been working on and relying heavily on social networks like Twitter, I am in total agreement w/ ShoeMoney now.  I still believe that clients involved in industries like Real Estate are going to still have to rely on Google, but if your industry or target audience is trending high on Twitter, then that may be an area you need to look into…

Here’s Dan’s Post:

Back in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content.

Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread.

Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on Twitter (i.e. getting people to repeat what you’ve said, usually along with a link) can drive significant quality traffic to your site, which in turn can boost your subscriber numbers.

So, how does ReTweeting happen, anyway? Well, here are the 5 factors you need to take into account when trying to get your content to spread virally on Twitter.

1. Call to Action

ReTweeting is an action you wish your readers to take, and, like any other action, the best way to persuade people to do it is to ask them to. And when a user ReTweets your content, they’re very likely to also repost your call to action, lending it their credibility and influence.

Twitter ReTweets

My research has shown that the word “please” occurs in ReTweets far more often than it occurs in other Tweets. A quick look at the text of the most ReTweeted Tweets in my ReTweet mapper shows that the explicit “please ReTweet” is the most common call to action and occurs in a large number of ReTweeted messages. In the interest of brevity it typically comes in the form of “please RT;” again, when your message is ReTweeted by a new user, they are in effect asking their followers to ReTweet it for them.

Other common calls to action that frequently occur in the most ReTweeted Tweets include variations of the following:

  • Check out…
  • Follow this person
  • Please vote
  • Help me
  • Questions, e.g. “What do you think of…”

2. Timing

Twitter ReTweets

My research into ReTweeting as well as other forms of viral content sharing indicates that there is a window of time during which sharing occurs more often. The first few days of the business week, Monday through Wednesday, typically see more ReTweeting than Thursday, Friday and the weekend.

Time of day also seems to be important; between 9am and 6pm EST the amount of ReTweets sees a sharp increase. So if you want your content to be ReTweeted it is advisable to post it during that window.

3. Links

Twitter ReTweets

The data also showed that almost 70% of all ReTweets contain a link. This is good news for marketers in that it demonstrates that the mechanism of ReTweeting is an acceptable way to spread your off-Twitter content, and it tells us that a link is an important ingredient to ReTweetable Tweets.

4. Social Proof

Twitter ReTweets

Nearly every form of viral sharing that I’ve looked into includes some form of social proof. Humans have a natural tendency toward imitation, especially of those who they assume have more or better information than themselves. The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted.

So one tactic to increasing your ReTweetability could be to message or otherwise persuade other users to ReTweet your content for you, in order to stimulate further organic ReTweeting. This can be especially powerful if you can get well known users to share your content, as they’ll then be lending their authority and reach to your message as well as your calls to action.

5. Value

Every “social media expert” tells you that you have to “add value” in social media, and while I’ve been guilty of this a few times myself, “value” is far too nebulous a word to be considered useful advice. In the context of ReTweets, value comes in a variety of formats, and by looking at the most ReTweeted tweets I’ve been able to deduce a few common, concrete examples:

  • How Tos and Instructional Content
  • News, especially breaking news
  • Warnings (like the DM phishing scam)
  • Freebies and Contests

What about you? Have you found any other factors and tactics that seem to get your message ReTweeted?

About the Author: Dan Zarrella is a social, search, and viral marketing scientist with a background in web development. Naturally, you should follow Dan on Twitter.

5 Steps to Going Viral on Twitter — Copyblogger

AIG’s New Logo

This has been floating around for a few days but I thought that it was worth reposting in honor of the execs that have so graciously decided to pay back their bonuses…

2657_1033025266451_1249982328_30080626_3183656_n

April Fools Day Worm Variant

header_cnn_com_logo Turns out if you get the email saying lookout that there is a bad virus that will hit your computer on April 1st this year, there might actually be something to that rumor.  This Conficker variant, which has been around for a while now, is apparently touting a launch date of April 1st now in some variants that are showing up…

(CNN) — A computer-science detective story is playing out on the Internet as security experts try to hunt down a worm called Conficker C and prevent it from damaging millions of computers on April Fool’s Day. The anti-worm researchers have banded together in a group they call the Conficker Cabal. Members are searching for the malicious software program’s author and for ways to do damage control if he or she can’t be stopped. They’re motivated in part by a $250,000 bounty from Microsoft and also by what seems to be a sort of Dick Tracy ethic.

"We love catching bad guys," said Alvin Estevez, CEO of Enigma Software Group, which is one of many companies trying to crack Conficker. "We’re like former hackers who like to catch other hackers. To us, we get almost a feather in our cap to be able to knock out that worm. We slap each other five when we’re killing those infections."

The malicious program already is thought to have infected between 5 million and 10 million computers. Those infections haven’t spawned many symptoms, but on April 1 a master computer is scheduled to gain control of these zombie machines, said Don DeBolt, director of threat research for CA, a New York-based IT and software company.

What happens on April Fool’s Day is anyone’s guess.The program could delete all of the files on a person’s computer, use zombie PCs — those controlled by a master — to overwhelm and shut down Web sites or monitor a person’s keyboard strokes to collect private information like passwords or bank account information, experts said.

More likely, though, said DeBolt, the virus may try to get computer users to buy fake software or spend money on other phony products. Experts said computer hackers largely have moved away from showboating and causing random trouble. They now usually try to make money off their viral programs. DeBolt said Conficker C imbeds itself deep in the computer where it is difficult to track. The program, for instance, stops Windows from conducting automatic updates that could prevent the malware from causing damage.

The program’s code is also written to evolve over time and its author appears to be making updates to thwart some of the Conficker Cabal’s attempts to neuter the worm. "It is very much a cat and mouse game," DeBolt said.

It’s unclear who wrote the program, but members of the Cabal are looking for clues. First, they know that some recent malware programs have come from Eastern European countries outside the jurisdiction of the European Union, said Patrick Morganelli, senior vice president of technology for Enigma Software. Worm program authors often hide in those countries to stay out of sight from law enforcement, he said.

In a way, the Conficker Cabal is also looking for the program author’s fingerprints. DeBolt said security researchers are looking through old malware programs to see if their programming styles are similar to that of Conficker C. The prospects for catching the program’s author are not good, Morganelli said."Unless they open their mouth, they’ll never be found," he said.

So, the most effective counter-assault simply may be damage control. One quick way to see if your computer has been infected is to see if you have gotten automatic updates from Windows in March. If so, your computer likely is fine, DeBolt said. Microsoft released a statement saying the company "is actively working with the industry to mitigate the spread of the worm."

Users who haven’t gotten the latest Windows updates should go to http://safety.live.com if they fear they’re infected, the company’s statement says. DeBolt said people who use other antivirus software should check to make sure they’ve received the latest updates, which also could have been disabled by Conficker C.

The first version of Conficker — strain A — was released in late 2008. That version used 250 Web addresses — generated daily by the system — as the means of communication between the master computer and its zombies. The end goal of the first line was to sell computer users fake antivirus software, said Morganelli. Computer security experts largely patched that problem by working with the Internet Corporation for Assigned Names and Numbers to disable or buy the problematic URLs, he said.

That process-of-elimination approach isn’t likely to be effective with Conficker strain C, Morganelli said. The new version will generate 50,000 URLs per day instead of just 250 when it becomes active, DeBolt said. The first iteration of Conficker is thought to have grown out of a free function for security programs created by Dr. Ronald Rivest, a computer science professor at the Massachusetts Institute of Technology.

"Any technology can be used for good or evil, and this is just an example of that," Rivest said.  Many viruses have taken pieces of benevolent programs and used them for ill. But overall the "open source" environment online promotes computer security far more than it enables hackers, DeBolt said.

"I don’t blame the open-source community at all" for virus attacks, he said. CA said it recently found a piece of code in Conficker C that says the worm will become active on April 1. Previous versions of the malicious software launched on specific dates noted in the program code, so the April Fool’s Day launch date is not likely to be a trick, DeBolt said. "The best minds in the industry are working on this to protect customers," he said. "We’re trying to reduce the impact of the April 1 date as best we can. But we know … this malware will continue to evolve."

No joke in April Fool’s Day computer worm – CNN.com

Podcast: The Final Lap Radio (episode 57)

I was honored to be a guest on syndicated radio talk show host Kerry Murphey’s weekly Nascar Podcast, The Final Lap.  We discussed NascarView.com as well as the social network Twitter.  We also talked a little bit about our relationship with MarkMartin.com and Nascar in general.  Jimmie Johnson was also on the show and he talked about Twitter.  You can listen to Kerry’s show by click here, or you can listen to my interview by clicking on the player below:

Interview – March 20th Show

I was asked by the Phatguys this past week to be a guest on their Nascar Fantasy Podcast to discuss the upcoming Bristol Race and talk about our NascarView project.  It was a lot of fun, Oliver and Kevin might have too much fun with this podcast!

Also, Kerry from Final Lap Radio called into the show, as did our very own Genna from the NascarView community.  You can click here to listen to the show in case you missed it.

March 20th Show

I just want to thank Cotton from NASCAR View and gennagirl for calling in this week to the show. And also Kerry Murphy from final lap radio for stopping by and talking some racing. Kevin has picked sadler as his dark horse pick . I went with montoya. I Have no idea why I did that. Listen to the show to see whom Cotton, Kerry And Genna picked for Bristol. Great show!

BlogTalkRadio – Phat Guys on Fantasy – March 20th Show

Podcast: Phatguys Nascar Fantasy #032009

Oliver and Kevin from Phatguys on Fantasy Nascar Podcast, who have been frequenting NascarView.com for a few weeks now, asked me to be a guest on their weekly podcast to run down my picks for the Bristol race as well as promote Nascarview.com and our new message board and live racing chat sections.  You can tune in and catch Oliver and Kevin each week discussing fantasy Nascar picks at their live show on blogtalkradio.com by clicking here, or you can catch the interview by hitting the play button below:

Funny Look at Twitter

Video: #UR09 Friday Night (excerpt)

We streamed video tonight from The Church Alive during our Unlimited Realm Conference.  Over the course of the evening we had 799 sessions where viewers tuned into our services via the Internet.  At one time we had close to 100 people watching and communicating with each other in the chatroom.

It was an awesome evening of ministry, teaching, and worship.  Be sure to tune in tomorrow at The Church Alive for all three sessions (10am, 2pm, and 6pm).

 

.

Appeal says Juror sent ‘tweets’ during $12M case

twitter1I honestly could not be prouder of my home state for being the stage of this judicial nightmare.  A company is apparently appealing a ruling against them for $12.6 million dollars because a juror in the case was apparently getting his “twitter” on during the hearings.

It wouldn’t have been near as funny though if he had just been tweeting his buddies to say he was running late or something, but noooo, he went on to rant about the company who was being sued and their product, ha.  He also bragged about giving away $12 million dollars of someone else’s money, wow!  This probably isn’t over anytime soon, and I can bet you anything this will come up at our next Refresh meetup!

FAYETTEVILLE, Ark. – A building materials company and its owner have appealed a $12.6 million verdict against them, alleging that a juror was posting related messages on Twitter.com while hearing the case.

The motion filed Thursday seeking a new trial claims the juror sent eight messages — or “tweets” — to the micro-blogging Web site via his cellular phone. One read in part: “oh and nobody buy Stoam. Its bad mojo and they’ll probably cease to Exist, now that their wallet is 12m lighter.”

Another describing what “Juror Jonathan” did today, read: “I just gave away TWELVE MILLION DOLLARS of somebody else’s money.”

The motion filed by the lawyer for Russell Wright and his company, Stoam Holdings, alleges the juror researched the case and communicated with others outside the jury. Wright did not appear in court when the case was heard in Washington County in late February.

The jury awarded the money to Mark Deihl and William Nystrom, who invested in Wright’s company. The company claimed its building material, Stoam, combines the insulation qualities of foam with the strength of steel.

“It was nothing more than a Ponzi scheme,” said Deihl’s attorney, Greg Brown. “(Bernie) Madoff is a very comparable case.”

A new message posted Friday by a Johnathan Powell of Fayetteville read: “Well, I’m off to see a judge. Hope they don’t lock me under the jail, and forget about me for four days.”

Powell did not respond to messages for comment. A clerk for the judge said no hearings were scheduled over the matter Friday.

Appeal says juror sent ‘tweets’ during $12.6M case

Update: This story just keeps getting better each time I read it, here’s a link to some more info on Lance Turner’s blog.  What a great story to wrap up the week with!