#IMLR Conference Nuggets of Wisdom

Posted by Cotton Rohrscheib on Friday, September 25, 2009 · Comments

I really hate it that I didn’t make it to the Integrating Media Conference today at the North Little Rock Chamber of Commerce. Knowing a lot of the folks involved with this event I was really wanting to take part in the discussion in person but given the events of the past few days I was afraid my ongoing issues with blood pressure meds would turn me into a slobbering goon on acid so I opted to follow from home on Twitter.

By not being able to be apart of #IMLR in person it allowed me to drive home a point that I think is so valid today, social media can allow you to be part of a conversation anywhere, anytime. By watching the tweets that funneled in during the day, a lot of the key points that were made during each of the presentations were put right there in front of me, it was just like being there…

I was telling one of the presenters after the conference that you can usually spot a good discussion by the volume of tweets it receives from the crowd, well, there must not have been a phone in the holster while Brant Collins (StationX), Natalie Ghidotti, or Paul Strack gave their presentations because the tweets were flying out of the room with nuggets of wisdom! Here are just a few of the tweets that I hijacked for this blog post, I know most of these folks and they get social media and probably don’t mind…

Stacieburton23 I had a great time today learning about Social Media and found great ideas to help my Pampered Chef biz at #IMLR 35 minutes ago from web

CityConnectInc Today’s conference put on by @ghidotti @pstrack & @brantc really put social media into perspective. We’re ready! #imlr about 1 hour ago from web

jenshuler Don’t just promote all day, but engage your followers with valuable information. @ghidotti at #IMLR likes our tweets! Thanks! (via @TheRep) about 2 hours ago from Tweetie

CateyLeo No medium is dead, it’s just evolving. #imlr about 3 hours ago from TwitterBerry

angelmg The currency isn’t money, it’s attention @alextcone #IMLR about 3 hours ago from TweetDeck

cherylferg Love a cocktail party RT @KatieMcManners: LinkedIn is business, Facebook is casual, Twitter is a cocktail party. @brantc #IMLR about 3 hours ago from UberTwitter

ROBmcbryde LinkIn is Business Professional. Facebook is Casual. Twitter is a Cocktail Party. #IMLR about 3 hours ago from HootSuite

KatieMcManners What did you say? RT @cherylferg: @pstrack says networking is all about listening, so did @ghidotti-I hear a trend. #imlr about 4 hours ago from UberTwitter

KatieMcManners AMEN! Factor staff time into your sm budget. RT @tsudo: Social media is free. Your time is not #IMLR about 4 hours ago from UberTwitter

bryanjones @ghidotti @KatieMcManners #imlr The Twitter is colorblind about 4 hours ago from TweetDeck

brandi_hinkle Great strategy. RT @amybhole: Really interesting concept — use print initially to drive customers to your online world. #imlr about 4 hours ago from UberTwitter

brantc RT @angelmg: Integrating Media conference used as a case study at the Integrating Media conference @pstrack rocks our world #IMLR about 4 hours ago from TweetDeck

ghidotti Uh, yeah. Face-to-FACE. RT @ghidotti: Social media is great, but there’s nothing that replaces seeing someone face-to-race @pstrack #IMLR about 4 hours ago from TweetDeck

ROBmcbryde Facebook is the 4th largest country in the world. via @pstrack at #IMLR about 4 hours ago from HootSuite

brantc RT @ghidotti: some cool things you can do in marketing with personalized urls and integrating print and social media.@pstrack #IMLR about 4 hours ago from TweetDeck

amybhole Really interesting concept — use print initially to drive customers to your online world. #imlr about 4 hours ago from TweetDeck

cottonr have also been watching the #g-20 summit on cnn this morning, and no one has won an ipod yet either… #imlr about 4 hours ago from Seesmic

kerrijack it’s possible RT @cottonr: I would say more is being accomplished at #imlr than #g-20 summit this morning, and there are no interpreters… about 4 hours ago from web

ghidotti HA! RT @cottonr: I would say that more is being accomplished at #imlr than at the #g-20 summit this morning, and there are no interpreters.. about 4 hours ago from TweetDeck

ghidotti Sweet! RT @tsudo: #IMLR made trendmaps (so did @ghidotti , and @brantc ) about 4 hours ago from TweetDeck

KatieMcManners Has anyone noticed that there are no people of color at #imlr ? about 4 hours ago from UberTwitter

ghidotti RT @cjrwInteractive: Whoa! RT @rww: Social Networking Use Triples from Only a Year Ago http://bit.ly/3ThsWI #iMLR (^J) about 5 hours ago from TweetDeck

robbymatthews With all the tweets about #IMLR i didnt need to go about 5 hours ago from TweetDeck

KatieMcManners Integrating media pinwheel #imlr http://pic.gd/a085bb about 5 hours ago from UberTwitter

ROBmcbryde It sometimes pays to be “that guy” that can’t keep his mouth shut. =) #justwonanipodnano at #IMLR about 5 hours ago from HootSuite

tsudo How do we engage? Cust service, blogs, tweetup, marketing events… #IMLR about 5 hours ago from TweetDeck

angelmg Print readers are focused @pstrack #IMLR about 5 hours ago from TweetDeck

amybhole Don’t be afraid to share and put your stuff out there. You’ll get much more attention being visible than being secretive. #imlr about 5 hours ago from TweetDeck

KatieMcManners Don’t feed the trolls! Consider the source before responding and showcasing a complaint/conversation. #imlr about 5 hours ago from UberTwitter

ROBmcbryde Great discussion on customer service & social media happening now at #IMLR. about 5 hours ago from HootSuite

SethDaggett RT @alextcone: The power of social media as testified by dancing around the world – http://j.mp/DanceAroundTheWorld (thanks @ghidotti) #imlr about 5 hours ago from TweetDeck

ArkSt_com #imlr RT @BuzzLogic_CTeam: Consumer activity on social networking & blogs accounted for 17% of all time on the Net 8/09 http://bit.ly/nat0L about 5 hours ago from TweetDeck

cjrwInteractive Whoa! RT @rww: Social Networking Use Triples from Only a Year Ago http://bit.ly/3ThsWI #iMLR (^J) about 5 hours ago from Birdfeed

LauraBenedict Amen to that! RT@amybhole:I hate feeling pressured to “add value” all the time. Can’t I just be my grumpy, sloppy, loser self for once?#imlr about 5 hours ago from TweetDeck

angelmg RT @kerrijack: Before you start a blog, do you have something to say? @ghidotti #IMLR about 5 hours ago from TweetDeck

amybhole YES! My personal branding efforts are a success!RT @brantc: @amybhole but that is your “brand” we expect that from you time to time #imlr about 5 hours ago from TweetDeck

ROBmcbryde If you don’t have anything to say, then DON’T start a blog. via @ghidotti at #IMLR about 5 hours ago from HootSuite

ROBmcbryde Ask yourself, “Is what I’m doing adding value to my community of interest?” via @ghidotti at #IMLR about 5 hours ago from HootSuite

KatieMcManners As with any other mktg tool, set goals and evaluative measures. #imlr about 5 hours ago from UberTwitter

tsudo What is “moving the needle” are you adding value? #IMLR about 5 hours ago from TweetDeck

tsudo When you read negative comments use them as a way to positively respond and extend customer service #IMLR about 6 hours ago from TweetDeck

amybhole Be part of the conversation, via @ghidotti. One tool I like for listening and conversing across my multiple brands is @splitweet. #imlr about 6 hours ago from TweetDeck

marleysmom RT @tsudo: Make time to Tweet. It takes time to do it right #IMLR about 6 hours ago from TweetDeck

tsudo RT @angelmg: Engage now, you never had control of the message in the first place @ghidotti at #IMLR about 6 hours ago from TweetDeck

kerrijack Stop trying to control the brand message completely says @ghidotti. You never have. Be a part of the conversation about your brand. #IMLR about 6 hours ago from web

tsudo You aren’t/can’t controlling the message. So you might as well be part of the conversation #IMLR about 6 hours ago from TweetDeck

ROBmcbryde Ditch the “message control” theory. You don’t have control of it now so you better be engaged in it anyway. @ghidotti at #IMLR about 6 hours ago from HootSuite

arkstfan Not always talking nicely. As a quick look at Yelp can show RT @tsudo: Your customers are online and talking… are you? #IMLR about 6 hours ago from TweetDeck

TheRep Don’t just promote all day, but engage your followers with valuable information. @ghidotti at #IMLR likes our tweets! Thanks! about 6 hours ago from TweetDeck

cherylferg Are you listening? You should be! #imlr http://myloc.me/LVj3 about 6 hours ago from UberTwitter

tsudo What are you good at? Share it. Contribute. #IMLR about 6 hours ago from Brizzly

tsudo @ghidotti talking about building relationships at #imlr – http://post.ly/6FTL about 6 hours ago from SimplyTweet

pstrack Beginning Twitter? @ghidotti says: Post one original thought per day. (that’s why this stuff is so difficult for me!) #IMLR about 6 hours ago from web

amybhole RT @angelmg: Don’t start with short term campaigns, start with an eye toward long-term relationships @ghidotti at #IMLR about 6 hours ago from TweetDeck

ROBmcbryde Twitter Tip: BE REAL! Be transparent. People can tell when you’re fake. @ghidotti at #IMLR about 6 hours ago from HootSuite

melodymadams RT @cottonr: RT @robmcbryde: Watching “Social Media Revolution” video at #IMLR – http://bit.ly/1Q6I5R by @equalman – awesome video!!! about 6 hours ago from TweetDeck

brantc RT @ROBmcbryde: Choose your tools based on your target audience. @ghidotti at #IMLR about 6 hours ago from TweetDeck

KatieMcManners AR has 502,880 users aged 18+ Info courtesy of CJRW @ghidotti #IMLR about 6 hours ago from UberTwitter

ROBmcbryde Who R U trying 2 reach? What spells success 4 U? What tools can U manage best w/ ur time & resources? What yields best ROI? #IMLR @ghidotti about 6 hours ago from HootSuite

ROBmcbryde We all need monitor the conversations happening about our businesses (small-medium-large). via #ghidotti at #IMLR about 6 hours ago from HootSuite

KatieMcManners @ghidotti discusses The Conversation Prism at #IMLR http://pic.gd/0758 about 6 hours ago from UberTwitter

KatieMcManners Little Rock has 25K Twitter users. Info courtesy of @brantc @ghidotti #IMLR about 6 hours ago from UberTwitter

ROBmcbryde “There’s no reason to jump on these tools without a game plan.” #IMLR ~ via @ghidotti about 6 hours ago from HootSuite

MaryroseWagoner RT @ghidotti: Old-school networking with new tools. RT @tsudo: People don’t buy from a company, They buy from a person #IMLR about 6 hours ago from Seesmic

marleysmom RT @tsudo: Everyday be involved. Social media requires participation to get results #IMLR about 6 hours ago from TweetDeck

KatieMcManners Tweetin’ is like old school saleswomanship: RELATIONSHIP building!!! #imlr about 6 hours ago from UberTwitter

ROBmcbryde RT @tsudo: People don’t buy from a company, They buy from a person. #IMLR about 6 hours ago from HootSuite

tsudo 20 good followers are more valuable than 2000 people who don’t really connect #IMLR via me about 6 hours ago from TweetDeck

ROBmcbryde Social media tools: Twitter (duh), Vimeo, YouTube, blogs (@brantc “every business should have a blog”), Facebook, etc. #IMLR about 6 hours ago from HootSuite

ROBmcbryde FDA and gov’t are talking about social media policies. #IMLR about 7 hours ago from HootSuite

ghidotti RT @ROBmcbryde: Create a voice for your business as well as for yourself. As a biz, you have to be valuable to your listeners . #IMLR about 7 hours ago from TweetDeck

ROBmcbryde To somebody, your business is interesting (even a dental product company). Tell your story. ~via @brantc at #IMLR about 7 hours ago from HootSuite

ROBmcbryde Rule 8 – Think quality not quantity of followers. Rule 9 – Develop a Twitter policy. #IMLR about 7 hours ago from HootSuite

ROBmcbryde Rule 6 – Re-Tweet and give props to others. Rule 7 – Let everyone in the company know. #IMLR about 7 hours ago from HootSuite

Also, one of the tools used today for the conference was a tool that a friend of mine is very active in promoting right now, Paratweet, if you haven’t looked into Paratweet for your conference or event, you definitely should…