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Interested in Special Rates for #SXSW?

November 23, 2009 By 3 Comments

SXSW-2010-Logo I was on the phone today w/ the Registration people at #SXSW (South by Southwest Conference) negotiating a special group rate for the Central Arkansas Refresh group.  They have offered us a pretty good rate on admission and they mentioned some housing options as well that we might be able to take advantage of but we need to get a headcount on how many from within our group are looking at making the trip down…

If you are interested in making the trip, please leave me a comment on this post so I will know what kind of headcount we are looking at.  I will then forward you on an email that I received from them today regarding our discount…  Please also share this with any of your co-workers that are also considering making the trip down…

Filed Under: Central Arkansas Refresh Tagged With: ,

The By-Product of Social Media Becoming a Buzzword

November 23, 2009 By 4 Comments

If you work in the web / interactive marketing industry you have no doubt had to sit your clients down and have the social media talk.  The whole social media buzzword comes up in just about every conversation these days.  Something that I have found myself having to do is to debunk a lot of pre-conceived notions as to what social media can bring to a customers bottom line.

While I agree that there is no better tool for getting the message out there, it still all comes down to the message.  If a clients message is not as good as their competitors message, or their product or service description is lacking, it’s going to get pointed out a lot quicker in a user generated content environment than it is anywhere else.  Now, this is not to say that all of our clients have bad products or services, let’s just say that they have a great product or service but they don’t do a good job “selling” it in an interactive environment.  I will go as far as to say they might have an awesome product but are promoting it with dry white-papers or boring static content and product pages that, frankly, no one wants to read.  Adding social media to the mix is just going to irritate the problem instead of making it better…

I think that before pushing existing content onto the social spectrum, a close evaluation should be done to see if the information on hand is in tip-top shape.  This blog post comes on the heels of another post I recently launched where I talked about how Social Media has caused a lot of us in the industry to stop preaching the basics of web2.0 to our clients, primarily blogging. 

As I mentioned earlier, I find myself debunking a lot of myths about Social Media with people that I talk to today, and this is probably partly my fault, I talk about it a lot.  Probably because as long as I have been in this industry, no greater tool has come along for pushing content and building an audience, but losing sight of the fact that social media is a tool has given a lot of businesses the idea that they can just plug into it and boom! overnight success!!  This is not the case.

Granted, having a presence in the social realm should be a top priority for any business, regardless.  I always tell clients that the conversation is going on anyway, you may as well have a voice, but it’s the voice (aka your message) that needs to be right on target and where you focus your efforts.

As I watch clients sit there as we discuss social media I can’t help but notice their wide hopeful eyes, and misleading clients is something my partners and I would rather get stung by hornets than do, so we are cautious as we go into our spill to emphasize that it’s all going to come back to what they are already doing.  If they are doing a terrible job promoting their brand right now, it’s going to be compounded by adding social media.  They need to re-evaluate the basics before going into any type of social campaign…

I see this wide-eyed hopefulness that we have to debunk, or rain on, as one of the biggest byproducts of social media becoming a buzzword.

Filed Under: Social Media / Web 2.0 Tagged With: ,

Blogging is Foundational, Social Media a Tool

November 23, 2009 By 1 Comment

While everyone is out spreading the gospel of social media I have found myself spreading a slightly different message lately.  Now, don’t get me wrong, social media is an awesome tool for running a marketing campaign, I am on board completely with this, but it is just that, a tool.  Social Media is not the answer, it’s the delivery mechanism.  I feel that while everyone is serving up the social media cool-aid, we (as an industry) might not be doing our clients any favors by not preaching the basic fundamentals of web2.0, specifically blogging.

While it is true that there is no greater way to build an audience than Social Media right now, I still feel that once you have accumulated this audience you have to “entertain” them, for lack of a better word.  By “entertain” I am not referring to song and dance, or anything like that.  Your social media audience, whether it be on Facebook or Twitter, has chosen to align themselves with your brand for a particular reason, whatever this reason is, they obviously expect to hear more about it or interact with others about it. 

Granted, Twitter offers an excellent opportunity to push content to your audience but when used by itself it only allows you 140 characters to get your message across.  Now, I realize that a lot can be said in 140 characters, for instance, coupon and promotional codes can easily be tweeted, but there are always going to be instances where you need more than 140 characters.  Without going into a lot of examples, let’s just say you have a new product that you are planning on releasing.  You want to push this product information out to your subscribers but it’s impossible to describe with 140 characters, this is not uncommon.  It’s widely accepted today to post a shortened URL linked to a blog post with details about this product such as it’s specifications, proposed release date, pricing information, etc.  It is for this reason that I find myself emphasizing to clients over and over that blogging is foundational to most campaigns and not so much the social aspect.  Yes, we are going to use social media to push your content out there but it’s the content itself we are pushing…

Getting Past the Idea that Blogging is Different…

While the concept of blogging is not hard, a lot of companies wrestle with it when they finally get around to implementing it.  I know because I see it everyday.  In fact, I have been talking with a close friend recently who has had a corporate blog for several years now and has wrestled with pushing it because he comes from the old school where it’s either published content (web pages) or white papers (pdf’s) that are both carefully worded and lengthy.  After talking on the phone for 2 hours one night we determined that the whole informal perspective of a blog post is what he is wrestles with the most.  I carefully worded my response to him to let him know that the whole informal thing that he is wrestling with is just the new language of the web. 

Now, do I think that white papers or static content on the web is going to go away or become less important?  No.  I think that there will always be a place on the web for formally worded, static content.

But… just like how Nirvana came along in the 90’s and made it hard for Poison to sell records, blogs and user generated content have forever changed the way we research products and brands…  (I am pretty proud of this analogy for some reason!)

Here is a real-world example, I am currently in the market for a digital video camera.  I had a few brands in mind so I have naturally been on their websites to see what the technical specs were, but when it comes down to brass tacks I go out and read blog posts that others have written about these products.  It is here that I get the big picture.  I also don’t think that Apple shows you how to jailbreak the iPhone on their website either, but there are people who have bought the iPhone just to jailbreak it and make it do certain things that they have seen others talk about on their blogs. 

With this being said, I hope you can see the point that I am trying to make.  The blog is foundational and should be thought about as the center spoke on the wheel of your campaigns.  Now, keep in mind that I am well aware of the scenarios where blogging is not foundational, some of these I mentioned earlier, but a lot of our clients will never find themselves in these scenarios based on their business models.  It’s our job as consultants to ready our clients with the tools they need for success.  It is for this reason that I am going to be pushing a few posts out over the next few weeks that deal directly with the business of blogging.

The By-Product of Social Media Becoming a Buzzword…

On a sidenote, by social media becoming such a strong buzzword, a lot of clients are inquiring about it.  I think it’s good to be a realist and debunk a lot of myths regarding social media when talking to clients who sit there with hopeful eyes as you discuss Facebook & Twitter.  This is one thing that my partners and I try to do when we meet with our clients and the topic of social media comes up.  We emphasize that, yes, in some cases amazing things can happen, sometimes almost overnight (we have seen this first hand), but it’s important to stay grounded and not put all of your eggs into one basket.  Something else that I try to emphasize that while we might not be re-assuring you that you are going to do great things w/ your social media presence, it’s extremely important to have this presence regardless, the conversation is going on anyway (probably more on this topic here…)   

Filed Under: Social Media / Web 2.0 Tagged With: , ,

Reflecting on #RefreshCA User Group 2009

November 23, 2009 By 3 Comments

As 2009 is starting to wind down, I was looking back at some of the goals I set for myself in 2009.  One of these goals was to do a lot more business networking.  Since my partners primarily operate from our corporate headquarters in Batesville and I live in Conway, I primarily work from home.  This is not a bad thing for me, because if you know me, you know that I am ADHD and a bit OCD, and when it all comes down to it I get easily distracted and obsess about things like folders on my desk that really aren’t that important.  While we have been able to medicate the ADHD part, the OCD thing seems to be getting worse, and for this reason working from my home office 90% of the time is still the best thing for me, except when my partners come to visit and drop 100 bouncy balls in my desk chair… 

If you have ever worked from home you know that it can be a drain on your social skills, as well as your creativity.  For a long time I would find myself taking a break and heading out to our local Starbucks to meet up with freelancers, programmers, sales people, etc., just to talk shop.  The camaraderie in the interactive and development industry is second to none, especially when you add an overpriced latte to the mix.

It was with the personal goal in mind of doing more business networking in the back of my mind that the idea for #RefreshCA was formed.  I figured that for the sake of posterity it would be nice to archive how things kind of got started, especially given the success the group has had.  Now, I want to state for the record that while I might have had a hand in the idea that got the group started, I can’t take full credit for what it has become.  There are tons of people to thank, some I probably will fail to even mention in this post, they know who they are, and I appreciate them wholeheartedly for the work they have done to keep the group growing. 

Background Info on #RefreshCA

One afternoon Nick Brewer and I were talking about forming some kind of a group that could meet once monthly to discuss our industry.  We would cover a variety of topics from Web2.0, Social Media, and even web development.  We started a Facebook group for our idea and decided to go w/ the Refresh type format for the group. Today our facebook group has 162 members.  It wasn’t long that I was contacted by David Kinkade, a blogger in the state that covers political topics, and he mentioned that he would be interested in being a part of our steering committee for the group.  Wow, we have three people at this point.  Okay, so almost overnight we started mentioning the group on our blogs just to see what kind of response we got back from around the area.  We started picking up members in our facebook group and on Twitter a lot of people were expressing their interest.  So, we decided to have our first informal gathering at a Starbucks in Little Rock to more or less brainstorm the group idea and see if we were all indeed on the same page. 

About 10-15 or so of us showed up at the first Starbucks meeting and it was obvious at the onset that we were all onto something and that this group idea was going to be viable.  Darren Huckey, a phenomenal artist and developer emailed me a logo for the group one morning and by that evening we had a website online.  All the while our group was continuing to grow in numbers on Facebook thanks to the exposure we were getting in blogs and on Twitter. 

Our second meeting we had a lot more people than we had expected show up at Starbucks, I can remember seeing one guy that had to park across the street and cross 4 lanes of traffic just to get to the meeting and when he got there there wasn’t a chair for him to sit down so he stood at the door.  I was thinking in the back of my mind the entire time that yep, this thing is going to be cool.

We immediately started discussing ideas for how our meetings should flow and we all arrived that each week we would have 2 presenters from within the group come and discuss a topic that they are knowledgeable about or currently working on.  While planning our third or fourth meeting it was painfully obvious by the RSVP’s we were getting on Facebook for the meetings that we were soon going to be fire code our Starbucks location so we went to work trying to find an alternate location.  Wade Austin talked to some of his connections and an alternate location was found downtown at the Flying Saucer.  Now, we had some room…

Our next couple of meetings went great, we had speakers on a wide variety of topics and the level of audience involvement was awesome.  It didn’t take us too long to realize that two speakers a meeting was going to be too much so we decided that going forward we would only do one speaker.  Some of the topics we have had at our meetings have included Google Wave, Drupal, Joomla, WordPress, and Elgg, just to name a few.  Over time we have learned what topics are of interest and will draw a crowd pretty well, this past meeting we had close to 50 people in attendance, and for the first time ever, we had girls there…

A couple of our group members have even helped us to stream and video our meetings for those that couldn’t attend in person.  And I would be remiss if I failed to mention Rob McBryde and Brant Collins who have bailed us out on more than one occasion when it came to equipment and video, something I am not good at managing…

It was Probably about our 3rd meeting or so we decided that it would be nice to have some sponsors that would donate swag to us to hand out at our meetings.  I leveraged some of my industry contacts and was able to get about 700lbs of t-shirts, notepads, stickers, magnets, software, and squeeze balls donated.  We also have some sponsors that have donated wordpress themes and software for us to raffle off.  I had initially thought that this would be a big draw but it turned out that the biggest draw for the meetings was the fellowship and the discussions.  We even had O’Reilly send us 2 big boxes of books and give us discounts on books for the group, which was a pretty nice haul for the group, something a lot of them are still talking about.

I am not for sure what 2010 holds for the Central Arkansas Refresh user group but I do know this, in just a few months, this thing has grown into something that I enjoy and almost crave on a monthly basis.  Just to be able to get in a room w/ others who speak my language and share ideas, exchange stories, etc., it’s awesome!  The friendships and business networking aspect of a user group like this have also proven to be beneficial for everyone. 

If you work in the interactive / development / or marketing industry and live in Central Arkansas, hopefully you have at least heard of #RefreshCA but if not, check out our Facebook Group and try to come to some of our gatherings.  Everything is totally free and open to the public.  Oh, and by the way, our website contains a lot of information from past gatherings.  We also broadcast our meeting announcements over Twitter w/ Twitvite, something that is managed by Keith Crawford.

Filed Under: Central Arkansas Refresh Tagged With: ,

Thoughts on Mark Martin, Jimmie Johnson, NASCAR

November 22, 2009 By Leave a Comment

Okay, so I watched the race yesterday with the hope tucked away in the back of my mind that there might be some off-the-wall chance that Jimmie Johnson and the 48 team would slip up.  Maybe a blow-out or engine failure, something that wouldn’t be serious, but enough to make him finish up in the 30th position, but it wasn’t to be.  And it’s not that I didn’t want to see Jimmie make history by winning 4 straight titles, that’s not the case at all, in fact I am a student of history and was glad to witness it, I just really, really, really, wanted to see Mark Martin win the championship.

Now, in the interest of full-disclosure, Mark Martin is one of my clients and I am probably a little partial when it comes to my favorite driver, keep in mind that he’s also a good ole’ Arkansas boy too!

Over time my partners and I have come to know him as more than a celebrity, a lot more so in the case of my partners in Batesville who work a lot closer on a day to day basis with Mark’s organization than I do, but I have still managed to spend some time with him through the years and I must say, he’s just as awesome of a guy off the track as he is on the track.  I also consider myself to be a pretty good judge of character, and have met a lot of celebrities over the years, and it only takes being around Mark for just a few minutes to know that he genuinely cares about his fans. 

I also know that this is going to be hard to believe too, but I honestly think that the fact Mark didn’t win the championship this year bothers him more that he wasn’t able to deliver this to his fans than it does he won’t have that trophy in his trophy case.  He is that driven by the fans.  I watched an interview that ABC did with Mark prior to the race and in the interview he was talking about how the fans gave him a standing ovation at his 1000th race start and spelled out his name in the bleachers by holding up cards, he literally got choked up talking about this.  That’s just the type of guy that Mark Martin is.  If you are a Mark Martin fan you probably already know what I am saying…

On the topic of Jimmie Johnson, what can you say?  Jimmie and Chad Knaus, his crew chief, have a special relationship, and they have the best equipment on the track, along w/ his teammates Mark Martin, Jeff Gordon, and Dale Earnhardt Jr., not to mention the other drivers out there with Hendrick equipment, but when it all comes down to it, there is still a driver strapped into a car that has to make split second decisions.  With that in the equation, there is no one right now better than Jimmie Johnson, bar none.  There, I have said it.  Jimmie is as good as it gets right now…  And, just like they boo’d Dale Earnhardt, they are going to boo Jimmie Johnson.

Now, let’s all look toward 2010.  I have a couple of things I would love to see coming out of the gate, Mark Martin winning the Daytona 500 is one of them.  I would also like to see Mark competing at the exact same level he competed in this year, but with the end result being a championship.  Let’s all keep looking ahead!! 

For a couple of reasons, that I won’t go into, I didn’t do a lot of blogging at my personal blog this past year on the topic of NASCAR and I missed it, especially during the weeks of the chase.  Earlier in the season I blogged everyday for another entity, and loved it, even showed up on a couple of podcasts with some really great people.  Also, for a long time during the first half of the season I communicated w/ many new friends I made in the social realm on the topic of NASCAR but again, for some reasons that I won’t go into here, I wasn’t able to be as active as I would have liked the second half of the season.  Maybe next year we can do that all over again, I am going to be talking about NASCAR regardless, I may as well blog about it.  So, when 2010 rolls around, be on the lookout for a lot more emphasis on NASCAR here at the Cotton Club…

Filed Under: NASCAR™, Sports Tagged With:

Thoughts on Facebook Marketplace

November 20, 2009 By 2 Comments

This morning I had someone call me and ask me my thoughts on Facebook Marketplace.  I remember reading about it but hadn’t honestly spent very much time in the app so I went out and took a look. 

I have to admit that I think the idea is genius, Facebook could do really well from this, after all they have built the user base, and certainly have the traffic, but I am a little concerned about the format.  While pretty much anything related to Facebook is impressive in terms of numbers, heck the Farmtown people have even cashed in, I think that the direction the Facebook Marketplace should head is towards what Ebay has done so well for years, possibly integrating Amazon’s model as well. 

Another avenue that Facebook could explore with this marketplace application could be the payment processing market, I know that there has already been a lot of speculation regarding this but I think it’s worthy of mention because if and when it happens, it’s going to be big. 

The current Facebook Marketplace model was put together by a company called Oodle, here’s some info from Facebook’s blog back in March about what they are doing…

Today, we’re launching Facebook Marketplace powered by Oodle—and adding even more functionality so you can easily create, share and respond to listings. Facebook first introduced the Marketplace application on Facebook Platform in May 2007 as a way for people to post classified listings on the site. Marketplace helps people buy and sell furniture and household items in a trusted environment. Late last year, Facebook turned to Oodle for its expertise in online classifieds, and Oodle has built an entirely new version of Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

If you previously had the Marketplace application installed, you’ll continue to see it bookmarked on the Applications tab in the lower left hand corner of your screen. And if you have an active listing in Marketplace, you’ll be given the option to transfer it to the new Facebook Marketplace powered by Oodle.  You’ll be able to access the Facebook Marketplace powered by Oodle from the Application Directory, as well.

We’re also excited to introduce new features including Sell for a Cause, which allows you to donate the profits of the items you sell to over a million participating charities including UNICEF, the Sierra Club and local organizations like the Boys and Girls Club of San Francisco. For instance, I’m selling some of the toys that my kids have outgrown to support the Samaritan House, a local charity in Oodle’s hometown of San Mateo, California, that supports programs for families in need. If every person on Facebook sold something for just $1, we would be able to collectively raise over $175 million for causes around the world.  In the coming months, we’ll be rolling out even more functionality and categories, so please be sure to let us know how we’re doing.

Filed Under: Social Media / Web 2.0 Tagged With: ,

Advice for Starting a User Group

November 20, 2009 By Leave a Comment

I recently chronicled how our Central Arkansas Refresh user group came about in 2009 and how it has had such an awesome impact on me in a blog post.  Given my involvement with that project I have been asked by several others looking to form user groups of their own for advice on how to get started.  Here’s a quick and easy outline of thoughts that I put together, hope you find this useful…

Have a Steering Committee

This committee can consist of people with similar interests that express an interest in meeting on a regular basis.  You can leverage social media to put this group together by just mentioning what it is you are wanting to do with the group.  Once you have a steering committee put together with about 10 people or so you can usually start seeing things come together quickly…

Identify the Focus of the Group

This is best done w/ a room of people who can make suggestions.  You will find that discussions in this meeting will be very democratic and easy to moderate.  It’s usually good to be pretty broad with the scope of the group so that it will leave you open to a wider variety of topics.

Find a Meeting Location

Since a lot of your meetings are going to be interactive and will require an internet connection, chose your location carefully.  We met at a Starbucks for our first couple of meetings until we outgrew that setting.  Don’t be afraid to ask local establishments for room donations either, you will be surprised how much of an impact your group meeting will have on their business, especially if they serve drinks.

Acquire Sponsorships for the Group

If you are forming a technical user group there are a wealth of companies out there that are vendors to your industry.  Don’t be afraid to ask them for sponsorships for your group.  Tell them what you are doing and just ask for whatever you need.  They will often times send you t-shirts, software licenses, etc., that they have left over from conferences.  At first I thought that sponsorship swag would be a big draw for our group but I quickly found that it was the networking and the subject matter that made the most impact…

Keep Topics Fresh and Relevant

Some of our best attendances have been when we had speakers talking on a topic that was either emerging or in the news.  Some of our lowest attendance came when we had topics that were of interest to only a small segment of the group.

Establish a Regular Meeting Time / Location

We meet on the last Tuesday of each month at the same location.  This has helped our overall attendance.  (We have however been looking at opportunities to change our venue to a different location).

Use Social Media to Promote Your Meetings

One of the best things we ever did was setup a Facebook Group for our user group.  This has allowed us to send our meeting notifications and receive RSVP’s for the meetings.  It has also affected our growth.  Twitter is also an awesome tool for promoting meetings and picking up new members.

Filed Under: Miscellaneous Tagged With:

Fast & Easy Media Kit (Monetizing Your Website)

November 12, 2009 By 2 Comments

I was talking to one of our account managers who has been consulting with a client looking to sell ads on their website. I got to thinking that the concept of putting together a fast and easy media kit for this purpose would be a good topic for a blog post, so here goes…

I know that there are a lot of schools of thought out there as to what goes into a media kit but I think that in most cases you can keep things really simple and it will serve you well. Of course if you are going after a really big fish, like Nike or Apple, you are going to need a lot more fluff.  In my opinion, there are three key components that the average advertiser is going to want to know, these are:

What is Your Website About?

What is your website about?  You should probably put together a few paragraphs describing what your website is about.  What information do you provide?  Who visits your website?

What Kind of Traffic Do You Have?

Who visits your website?  How much traffic do you receive?  What are your top keywords, search terms, etc.?  What are some of your top referrers?  What geographic areas do you do well in?  All of this information should be very easy to access from your Google Analytics reports.

What Are You Selling?

You should graphically demonstrate what you are selling.  How big are the ads (in pixels, shape, etc) and where are they going to be displayed on your site.  You should also cover whether the ads are going to be displayed in rotation with other ads so that the advertiser has a clear understanding.  You will want to include what the costs for the ads are, and what the terms are for each.  You will also want to include a fee for any ads that you have to design in-house, this is important, don’t spend all afternoon designing a banner ad for free!  If you have requirements for the ads in terms of size, you should also specify those here.  You obviously don’t want to open yourself up to large animated files that could affect your websites performance.

Don’t Forget to Add The Snazzy Cover Page

You will want the overall look and feel of your media kit to resemble your website and corporate branding, definitely nothing in black and white, add some color.  I prefer PDF as the format for media kits online, and I think that they should be made available on your website so that potential advertisers can easily find them.

Hope this helps, if you have questions or suggestions, comment me below…

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Again, if you are going after a really big fish, you are going to need to include a lot more information.  I have put together media kits that ranged from 4 pages to 30 pages in the past.

Filed Under: Monetization Tagged With:

Some Thoughts on Veterans Day

November 11, 2009 By Leave a Comment

Just wanted to take a minute on Veterans Day to say thank you to those who have served, and who are presently serving our nation.  Unfortunately, one of the byproducts of freedom is that it’s real easy for us to take for granted the sacrifices that our men and women make to ensure these freedoms.  Whether you agree or disagree with the idea of war, the fact that there are men and women willing to lay down their lives in a battle that is thousands of miles away from their friends and family should give us all a sense of gratitude.  Please join w/ me and keep them and their families in your prayers!

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Filed Under: Miscellaneous Tagged With:

Rupert Murdoch’s Latest Plan to Become Invisible

November 9, 2009 By 1 Comment

Okay, so I don’t usually bash people on here, unless of course their name is Rupert Murdoch.  In the past I have bashed Murdoch for saying things like, The Internet is Going Away, and People Will Pay for News, but his latest plan might be just the thing Fox and all of his other News Corp entities need to become completely irrelevant.

Murdoch’s latest stroke of genius is to have all of his News Corp websites invisible to Google’s search engine.  That’s right, you won’t be able to find Fox headlines in Google’s search engines anymore.  That should do wonders for his web traffic (insert sarcasm here).  I honestly can’t wait to see how this turns out for him…

It’s long been common knowledge, even to those who work alongside him in the industry that he has no clue as to how news is disseminated today, and has an even fuzzier grasp on the whole social media phenomenon that has taken root and forever changed the way we use the web today.

Here are just a few profound statements from Rupert recently that should make you wonder if this guy just woke up from being cryonically frozen alongside Ted Williams.  When asked about removing his content from Search Engines, here was a few of his responses:

“I think we will. But that’s when we’ll start charging. We do it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get the first paragraph of any story but if you’re not a paying subscriber to WSJ.com, you get a paragraph and a subscription form.”

By the way Rupert, you are misinformed as to your own business model dude, The Wall Street Journal isn’t hidden from Google, you can easily find WSJ articles on Google, maybe not all of them, but a lot.

I think Mashable put it best when they said Mr. Murdoch is not ready to accept any of the changes brought forth by the Internet and the social media movement. Moreover, he doesn’t seem to understand how some parts of it work. He’s got the manpower to announce a war, but I’m afraid his army will be fighting windmills.

In case you haven’t seen the Interview that Murdoch did recently with Sky News, pop some popcorn, grab a beverage of your choosing, invite some friends over, and enjoy this comedy:

For some more perspective on this story, Mashable did a great piece on it: http://mashable.com/2009/11/09/rupert-murdoch-google/

Filed Under: Funny, Social Media / Web 2.0 Tagged With:
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