Contrasting Communities…

barcamp_jonesboro This past weekend I had the pleasure of presenting and being a part of the core conversation during Barcamp Jonesboro.  These Barcamp events have really taken off across the country, in fact we recently had Barcamp Conway here in Central Arkansas and it was a huge success.  Barcamp Jonesboro was no different, I have heard that there were approximately 130+ people in attendance for this all day event.

Fellow Pleth team members Steven Trotter and Craig McCoy along with several members of the Jonesboro Coworking group were the organizers of this event that saw people from several states and 2 countries flock to the campus of Arkansas State University to discuss a wide variety of tech related topics.  In addition to being part of the panel for the core conversation I also presented on Geosocial Networking, there were also presentations on social media, mobile development, churches and non-profits, and a wide variety of other topics.

One thing that I did notice during this event in comparison to similar events that I have attended was the lack of media representation.  In fact, during the event my wife even asked me where the newspapers and television stations were at, I shrugged my shoulders and told her that I didn’t know but felt that surely they would be there, but they didn’t show…  Also absent from the event, much to our surprise, was the Jonesboro Chamber of Commerce, who I felt really missed out on a golden opportunity to be a part of such an awesome event.

Coming from Conway, where the Conway Chamber of Commerce bends over backwards to support events like Barcamp Conway and even the Conway Coworking, I guess I just assumed that this type of thing was something that a Chamber of Commerce would jump at the opportunity to be a part of.  I guess I was wrong because I don’t think I saw a single representative from the Chamber of Commerce at the event.  But they weren’t alone, as I mentioned earlier, the newspaper in Jonesboro, The Jonesboro Sun, didn’t bother to show up either.  In addition to that, I learned through a series of Blog Posts from Abbi Siler, they really didn’t even offer to lend a hand in promoting the event or posting a post event article.  You should definitely check out these blog posts from Abbi: Why Can’t We Work Together? and More than Just a News Story… (be sure to read the email exchanges between Abbi and David Mosesso, the editor for the Jonesboro Sun).

I think you will find after reading these email exchanges that our friends at the Jonesboro Sun might not get social media at all.  This is a shame, especially given the downward spiral that the hometown newspaper industry has seen the past years.  I have formally invited Abbi and David Mossesso to appear on The Cotton Club to put this discussion on the table and hopefully find some common ground on the issue. Honestly it’s troubling to me that a community like Jonesboro has such division going on within the community.  This event, while huge and widely successful already, could have potentially been a lot bigger and could have had a wide reaching impact on the economic development and growth of the entire region.  It’s a shame that we will never know.  Gauging the success of Barcamp Jonesboro 2010 I think it’s safe to say that there will be a Barcamp 2011 next year, I sure hope the media jumps on board and helps out…

If you attended the event, I would love to hear from you.  If you would also like to weigh in on the discussion regarding the lack of media representation during the event, please feel free to leave a comment below…

An Idea on a Napkin…

rockpondlogo I was inspired to write this post after reading another post by Danny Brown where he discussed a friend who always had great ideas but never followed through with them.  Well, this story is polar opposite from that one, it’s about an idea that was forged in someone’s head and sketched out on a napkin that did come to fruition.

A while back I was having coffee and sharing ideas w/ good friend, Pete Tanguay, something we both try to do at least once a week.  Pete, who also owns a software company, Rock-Pond Solutions, started to sketch out an idea onto the back of a napkin for a project that he and his lead developer had been thinking about for quite some time.  The application would be a combination of a desktop program and report viewer but would also contain a business information center that would compile data from a variety of sources within his target industry into one convenient location.  As he described this application to me I did my best to follow along but coming from my background, it was somewhat hard to get my head around everything he was saying…

Keep in mind that Pete and I are from two separate ends of the spectrum in terms of what our companies do, he primarily provides consulting and reporting solutions as to where I mostly build websites and web applications. We are gradually learning more about each others businesses the more time we spend together, heck it wasn’t that long ago that I didn’t have a clue that the niche industry he targets even existed, much less that this industry generates billions of dollars in revenue annually. Taking what I know now about his target audience into consideration I can see why he was so passionate about this napkin sketch…

I have to be somewhat vague in this post about the product itself because it hasn’t been developed yet and I don’t want to give away a lot of details before his team has a chance to properly rollout the product. In fact there are probably less than 5 people who have actually seen this application in it’s current form and I am fortunate to be one of them.  I have watched this thing evolve from a napkin sketch into a full blown desktop application thanks to the Rock-Pond development teams hard work and dedication.

One thing I have learned from being an outside observer on this project is that just like in the web development realm, to develop a quality product you really have to have a good understanding of the end user.  None of us want to create an application and pour tons of time into it only to find that it’s received by our target audience as complicated or confusing.  When my schedule allowed I have been a guinea pig / usability consultant for Pete on this project, even providing graphical suggestions to the development team for use in the product design.  It has been an awesome experience learning a little bit about Telerik and Infragistics, and I thank Pete and his team for allowing me this access, but I don’t think I want to leave the web side of development anytime soon. I do, however, have a whole new appreciation for all goes into desktop application and GUI design.

The big thing for me I guess is how this thing has come together. Anytime a rough sketch on the back of a napkin and collaborated on by a small group of people turns into something tangible it’s pretty incredible to me. Especially something that has the potential to become a pivotal component for an entire industry.  After having seen this come to fruition I think I might start carrying my sketchpad around again.

The GeoSocial Shakedown

image_thumb I have been in the process of revamping my presentation from Barcamp Conway on The GeoSocial Shakedown for Barcamp Jonesboro this upcoming weekend and I figured I would do an accompanying blog post to go along w/ the presentation. Please keep in mind that this technology is still in it’s very infancy so a lot of these notes may become outdated rather quickly.  Since I am revamping my initial presentation I will likely post a link to my updated slide share once I am finished editing it.

The purpose for this presentation is to explain GeoSocial Networking and highlight two of the most popular location based applications on the market today; Gowalla and Foursquare, and show how they are being used by many of today’s leading consumer brands as an integral part of their interactive marketing campaigns.

Presentation geosocial-shakedown-2
View more presentations from Pleth, LLC.

 

What is GeoSocial Networking?

GeoSocial Networking allows users to interact, relative to their location, using wireless devices such as smart phones, with their established network of friends. ex. Facebook, Twitter, Gowalla, Foursquare, etc.  GeoSocial uses established or crowdsourced coordinates for events, locations, buildings, and landmarks as check in locations. Some GeoSocial applications that support crowd sourcing may allow it’s members to create locations on the go.

In some networks, users can also share location specific reviews and tips for future visitors to a venue or location that they feel to be relevant. This primarily exists on Foursquare at the moment but there is evidence that other networks are beginning to see the value for these location based notations and may soon incorporate this functionality into future releases.image

GeoSocial Networks like Gowalla & Foursquare have social networks within themselves but also interact very well with external networks like Twitter & Facebook. Several GeoSocial Networks like Gowalla and Foursquare already have a built in gaming aspect to keep their applications fun and appealing to their user base.  For instance, Gowalla has virtual swag, trip pins, and Foursquare has mayorship competitions for users that like to oust their friends at a particular venue.

Many brands have also started to work with these Geosocial Networks to offer up tangible prizes for users based on varying levels of involvement. Some recent examples include Tom’s Shoes, Eyefi, and Levi’s which require very little effort…

Some Popular GeoSocial Networking Applications…

New GeoSocial Applications are being launched quite frequently but some of the pioneers in the industry include: Brightkite, Fire Eagle, Gbanga, Google Latitude, Loopt, MyTown, Hotlist, Scvngr, Socialight, Waze, and Yelp. The two leading applications today are Foursquare & Gowalla.  Facebook also has to be considered a leader as well in this niche but since their network is so broad already and most users don’t understand Places yet I don’t consider it a player yet.  Let’s take a closer look at the leaders and examine their market shares…

Foursquare: is the most widely used GeoSocial Application at this time, but my prediction is that Gowalla will one day close in on them.  Foursquare is located in New York and was founded by: Dennis Crowley and Naveen Selvadurai. Foursquare allows users to connect with friends and check in at locations.  Foursquare users are awarded points and badges.  Loyal visitors to an establishment might be crowned as mayor. Users can also create private to-do lists for a venue for themselves or they can create a public tip that is shared with everyone who checks in at that venue.  Foursquare presently have over 500k users as of March 2010 and has apps for iPhone, Android, webOS, Windows Phone 7 and BlackBerry.  Foursquare recently partnered with Zagat, New York Times, and Conde Nast to offer various promotions.  Fourquare currently has three levels of superuser status, each with varying levels of control to edit locations.

Gowalla is located in Austin, Texas and was founded by: Josh Williams.  Users connect with friends and check in at locations. As a reward users will sometimes receive items for checking in.  Inside the Gowalla network, featured spots have custom icons or stamps that are highly collected by avid Gowalla users. Users can drop items at a location and become a founder of that location. Trips can be added by users by grouping locations together, users who complete these trips are awarded pins. Gowalla presently has over 150k users as of March 2010 and they have apps for iPhone, Android, webOS, Windows Phone 7 and BlackBerry.   Gowalla recently partnered with CNN, National Geographic, Tom’s Shoes, and Eye-fi to produce various promotions to their users. Gowalla has an elevated user level called Street Team Elite that can modify location data and add additional content about a venue. In December 2009, Gowalla had raised $8.4m in venture capital…

Market Share (Gowalla –vs- Foursquare)

image Presently Foursquare has an impressive lead over Gowalla in terms of their user base and the number of checkins each network sees but Gowalla’s userbase seems to be more passionate and dedicated.  While Foursquare may appeal to the masses right now it’s appeal to the hardcore geosocial user might not be as favorable due to it’s overall flakiness.

I like to tell people that they should look at Foursquare as the Myspace of GeoSocial and look at Gowalla as the Facebook.  One day Foursquare will realize that Gowalla’s steady plotting and careful development and planning for their product might have been a slower approach but it will pay dividends by the time Geosocial hits the mainstream.

Early on in the GeoSocial Wars Foursquare was able to pick up a lot of it’s userbase because of their avialability on multiple platforms (Android, Blackberry, etc.), once Gowalla released their application on these platforms the gap started to narrow.

I anticipate another way that Gowalla can close the gap on Foursquare would be for them to increase the visbility of their business components and tools.  The more brand involvement they can get, the more users they will attract once the word gets out.

Business Implications / Applications for GeoSocial

Geosocial adoption by Businesses and Brands has been slow initially but as the industry continues to evolve, this should all change.  Currently on the Gowalla network established businesses or locations can track visitors pretty easily.  An example can be found below for a coffee shop that has seen 92 users check in over 224 Times.  If you look closely at the graphic below, you will also notice that this business provides a 10% off promotion in tandem.
image

For the owner of this business, it’s fairly easy to figure out who his customers are using this service.  They also have access to how many visits a user has made to a particular location, this helps to pinpoint who your frequent fliers or best customers are.

Promotional Opportunities & Contests for Businesses & Brands w/ Geosocial…

Users can participate almost effortlessly in various promotions and contests via GeoSocial.  Some recent examples include Tom’s Shoes, where users could win 1 of 1000 pairs of Tom’s shoes, an AT&T smartphone or notebook, or a trip to Argentina.  All users had to do to participate was to check in at electronic and clothing stores for a chance to be entered.

Some other practical applications for geosocial include discounts for mayors or users with multiple checkins, custom icons for branding are also available inside the Gowalla network. Brands can also increase awareness of their products by utilizing giveaways to users.

Starbucks Loyalty Rewards with Foursquare offers mayors a $1 discount on a Frappucino. The special greets users with this message: “As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Offer valid until 6/28.”

The opportunities for businesses and brands to leverage Geosocial are limitless, I have just shared a few that I know to have been successful campaigns.  For most small business owners with limited advertising capital, the need to think out of the box is critical to maximizing your efforts and getting the most bang for your buck.  Geosocial, in tandem with a social network campaign might provide the most bang for your marketing dollar.

 

Event Promotion w/ Geosocial – Toadsuck Daze

image This past year we worked with Gowalla to establish a custom event stamp for the 2010 Toad Suck Daze festival. Festival goers on the Gowalla social network had the opportunity to check in at the live event, which was a 12hr span of time, to receive a limited edition custom event stamp for the festival.

We scheduled a tweetup in the square that morning for everyone to check in and get their stamp.  We had users drive from as far as Little Rock and Hot Springs just to get their event stamp.  The rest of the festivals festivities were secondary to them.

For coordinators of larger events, conferences, and meetings, exposure on these geosocial networks might be an effective way to increase visibility for your event as well as boosting attendance.

 

What’s Fueling the GeoSocial Craze?

Several factors are fueling the Geosocial craze right now. The top factor would have to be the incrase of smartphone usage today.  Blackberry, Palm, Android, and the Iphone are only continuing to surpass analysts predictions and will soon dominate how content is delivered.  Emerging device markets such as the pad, or tablet, are also fueling user base growth in the geosocial realm. The iPad already has beautiful apps specifically designed for it by Foursquare & Gowalla.

The gaming aspect of some networks is also attracting users in search of swag, tangible prizes, discounts, product or venue reviews, and mayorships. There are also several functional geosocial applications like Waze that in addition to network also provide turn by turn directions much like a Garmin or tom-tom unit.

 

The Facebook Factor…

Facebook recently unveiled Facebook Places to it’s user base, the worlds largest social network.  Facebook’s motivation for getting into Geosocial has very little to do with going after Foursquare or Gowalla and more to do with the fact they see a huge revenue potential from business advertising.  Initially, it appears that the Facebook business model for places resembles that of Yelp more than anything else. image

In a message to businesses, Facebook recently spinned places this way:

Places creates a presence for your business’s physical store locations- encouraging your customers to share that they’ve visited your business by “checking in” to your Place. When your customer checks into your Place, these check-in stories can generate powerful, organic impressions in friends’ News Feeds, extending your brand’s reach to new customers.

If Facebook’s sole motivation is to monetize the map, like we all suspect, then that might lend some credibility to their initial statements that they were going to be working closely with existing Geosocial networks to incorporate them into Places as well.  In fact, Facebook went as far as having representatives from Foursquare, Loopt, Gowalla, and several others on stage with them during the Places launch.

What becomes of Facebook’s Geosocial Presence remains to be seen but with the worlds largest social network, they could easily become a major player overnight.

 

Questions / Comments:

Once finished w/ the presentation I always open the floor up to questions, if you have any questions or would like to add something  I might have overlooked, simply leave a comment below…

Launched: UCA SGA

Last week we launched a new website for the University of Central Arkansas Student Government Association, ucasga.org. I was the lead developer for this project and worked closely w/ the student government leadership and their advisors to hammer out all of the details.  This entire project is built upon WordPress CMS with the exception of one custom application that I developed and integrated into the website for managing their voting records. Stay tuned to the Pleth corporate website for additional press release regarding this project.

screenshot-uca

Click on the screenshot above to visit this website or visit: http://www.ucasga.org

#RefreshCA – Tuesday, Sept. 28

refreshlogo[1]Digital Filmmaking w/ Chris Wilks & Kelly Griffin

After a short hiatus for the summer break, we are back with our regular monthly meetings of the Central Arkansas Refresh group. This month could possibly be one of our coolest presentations ever, Chris Wilks and Kelly Griffin will be presenting on digital filmmaking this month.  Their presentation will cover the entire process of taking an idea, developing a script for it, shooting, and editing a movie.  In addition to the technical aspects of the process they will also point out some of the notable changes in digital filmmaking over the past 10-15 years, such as the development of 3 CCD prosumer cameras like the Canon 5D and 7D.  Also, if anyone has any questions they would like to send in advance the guys have agreed to do a mailbag segment to answer your questions.

This months meeting will be held at our usual location in the basement of The Flying Saucer in Downtown Little Rock on Tuesday, September 28th.  We typically get started around 6:00 / 6:30 but don’t worry if you are running a little bit late.  As always, the meetings are free to anyone interested so bring a friend / co-worker with you.  One other new development, I received a message the other day that The Saucer has put in dedicated wireless downstairs for us, so be sure to thank them the next time you are there.

For directions to The Flying Saucer, see the map below.  We will also be sending out notifications via our Facebook Group so be sure to RSVP so we can get an idea as to how many people we can expect.


View Larger Map

Important Announcement: #RefreshCA to Add Meetings in Conway Soon!!!

One other important announcement, Greg Henderson is going to be our point of contact for the Little Rock meetings while myself (Cotton Rohrscheib) and Arlton Lowry attempt to setup an additional monthly Refresh meeting in Conway (most likely the 2nd Tuesday of each month).  I still plan on being an active part of the monthly #RefreshCA meetings but want to pursue expanding this community a little further.  If you are interested in helping out or presenting at one of our upcoming meetings, please drop us a comment and let us know.  We would love to see as many Little Rock people as possible come down and help us get this extension of our community off the ground. Stay tuned to our Twitter: @RefreshCA for updates and announcements on our first Conway #RefreshCA.

EP:016 – The Cotton Club Podcast

thecottonclubpodcastsign On this episode of The Cotton Club my guests, Keith Crawford, Brant Collins, Robert Blake, Steven Trotter, and Garth Bowman, discussed a wide variety of topics related to the recent Apple event including Apple TV, the Ping social network, and the changes to iTunes.  We also discussed content delivery and how players like Netflix and Redbox have revolutionized the entertainment industry.

I recorded this show while on the road in Bolivar, Missouri, just north of Springfield.  The quality is okay but expect everything to be back to normal in our next episode.  We would love to have your feedback, is there a topic you would like for us to discuss?  Drop us a comment and let us know.  Also, if you like what we are doing, please give us your rating in iTunes.

COCOCAST Episode 5

Last week I was invited by my good friends Dan Decker and Arlton Lowry to be a guest on their weekly show, the Cococast. The topics we covered on the show were all pretty much related to Apple and their recent consumer event.  Doing this show was a blast and the guys kept me rolling (as usual).

Current Projects: Knapp Law Firm

Recently I have been working on a project for the Knapp Law Firm in Helena, Arkansas.  The Knapp Firm specializes in Commercial Litigation, Personal Injury, Tax Litigation, and Bankruptcy.  In addition to web development on this project I also designed their logo seen in the screenshot below.

knapplawfirm

Since the website is still being reviewed by the client, I can’t provide the URL for the project as of yet but stay tuned to the Pleth corporate website for press releases and launch announcements.

Group Discount for SXSWi

sxswi2011

Last year I reached out to the SXSW people and was able to establish a group discount for the #RefreshCA group for South by Southwest Interactive.  The only catch was that we needed to get 20 people together to qualify for this group discount and we came up a little short on that part.  This year with a little planning I feel like we can wrangle 20 people together if we start early enough.  If you are interested in attending, drop a comment below to let us know if you are interested and we will see what we can do.

Current Projects: Elan Spa

I recently launched a new website for Elan Spa here in Conway.  When I met w/ Daneen, the owner, she informed me that she really didn’t want a lot of bells and whistles on the site, just a clean, basic layout w/ her products & services, hours of operation, and basic contact information.  Since there isn’t a lot of functionality I think the project came together pretty quickly including an afternoon to code a wordpress theme and another 20 minutes to do some onsite photography of her shop.  I think the end result turned out pretty well…

screenshot-elan

In addition to website design / development this project I am going to also propose that they also allow us to assist them in establishing a social media strategy for them as well.  I can see a lot of potential for a small business like Elan to grow their client bases through the use of social media.  Stay tuned…