FTC Disclosure

FTCLOGO In 2009, the FTC (Federal Trade Commission) concluded that bloggers, like myself, fall under the umbrella of journalism, so therefore I am required to fully disclose the following information, not that any of this was any big secret in the first place… In the interest of covering all bases, you will find a complete and formal disclosure highlighted below: (This policy is valid from 20 October 2010)

    • Many of the people mentioned or endorsed on my blog are people that I know and have relationships with. The nature of these relationships may vary from close personal friends to clients that have compensated me for work I have performed for them in the past or have my agency, Pleth, LLC on retainer.  Please keep this in mind while reading my blog and know that while I try to remain as transparent as possible, there is always a possibility that there may be some level of bias or favoritism on my part toward these people, products, or services.
    • On occasion I have been approached and asked to endorse products from third parties on this blog.  I have always taken the high road in these situations and never endorsed a product that I would not use myself.  Seldom do these situations arise but when they do I will provide a full disclosure within the body of that endorsement so there is never any doubt.
    • On occasion I might include affiliate links within blog posts that link out to products or services from a third party that are for sale.  These affiliate links allow my clickthroughs to these third party websites to be tracked and reported back to me.  In some instances I receive a percentage of any revenue that might come as a result of my referring link.  These are extremely rare cases but in the future when these do arise, I will provide a full disclosure within the same body of content that these links originate.
    • I would also like to emphasize that the views and opinions expressed by my guests on any of my podcasts are solely those of my guests and do not reflect those of myself, my business interests, employees, partners, or clients.

This blog is a personal blog written and edited by me. For questions about this blog, please contact  cotton.rohrscheib@pleth.com. This blog, on occasion, might accept cash advertising, sponsorship, and paid topic insertions. We might also accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organizations. In the interest of transparency, when these situations present themselves we will make full disclosure.

This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

The owner(s) of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog. We serve on the following corporate or non profit boards: Pleth, LLC (Partner, Co-Founder). We have a financial interest in the following that are relevant to our blogging: Web Development, Interactive Marketing, Social Media Consulting, Email Solutions, Groupware Solutions, Managed Web Hosting, Data Storage, Graphic Design, Consulting.

This disclosure was generated at: http://disclosurepolicy.org