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Powersite Real Estate CMS (Deprecated)

December 12, 2011 By Leave a Comment

It doesn’t seem like that long ago that it seemed like a practical idea to hand code custom solutions for clients using PHP/MySQL from scratch or onto of light frameworks as opposed to just extending CMS (Content Management Solutions), but in reality it has been a long time and I’m just getting old. Several years ago I worked with several Real Estate Companies as well as developers around the country to put together my own database driven content management system for Real Estate Companies to manage their online inventory of properties, integrate their existing IDX MLS data, and create custom HTML pages on the fly. Looking back it was a pretty robust solution for it’s time and quiet honestly it was pretty nice.

Well, fast forward a couple of years and content management solutions like WordPress, Joomla, Drupal, and MODx, are all over the web and deploying custom applications on top of these solutions using either plugins that are available as open source projects or by premium plugins that are either written internally or purchased from a third party, this is just simply the way to go. Especially given that over half the world is on one of these platforms to begin with. It’s for this reason that I decided a while back to retire my Powersite Real Estate CMS solution because it just didn’t seem like a practical use of my time to continue developing something that I didn’t foresee a market for. One thing that really helped me make this decision was that phone calls w/ realtors became a lot more complicated after the housing crisis and the recent economic downturn. Instead of looking to spend money to have the latest and greatest features, they were looking to cut costs however they could.

Recently I have had a handful of requests from developers to release the source code for this project to them so they could branch it and try some new things.  While I strongly urge against trying to stand up my source code today and build anything from it, I can see how it might be valuable for developers working on their own solutions to see how various components of my application worked so that they can integrate them into their own solutions. It’s all about paying it forward I guess, my partners and I have done well with the solution and have no plans to re-introduce it. I have made it available on Github.com, you will need to contact me to allow you access because I am not releasing it to the public because I have no time whatsoever to support it. If you are interested, drop me your Github user ID. You can find me on Github here…

Filed Under: Real Estate Solutions, Web Development Tagged With: , , , , ,

Every Company Needs a Blog…

June 1, 2009 By Leave a Comment

I deal with a lot of clients today that have been with me since I got into this industry almost a decade ago, and for the most part my partners and I have had a hand in developing every aspect of their web presence from the bottom up so when they see their competitors launching these things called “blogs” they naturally reach out to us for advice as to whether they need one or not.  My answer 90% of the time is yes, and here is my reasoning…

Your corporate website is what it is, it’s a great resource for information about your company, products & services, etc., but a blog can bring so much more to the table.  A blog is a lot more personable and interactive in my opinion, and in a lot of ways it should be viewed as a direct link between you and your consumers where they also have the opportunity to communicate their needs or perspectives on your posts.  This can be extremely valuable not only in making sales but also in improving your product or service offerings.

A lot of the companies that my partners and I work with on a daily basis have blogs, and for the most part I subscribe to each of them if for no other reason than to stay in the loop with what’s going on within their organization, but it has also helped me to find additional products and services offered by these providers that are well suited for our company. 

If your company isn’t providing a blog right now, you could be missing out on establishing a much closer relationship with your existing clients as well as reaching new ones.  One misconception we run into is that given the fact that some organizations we have worked with might already have 20 or 30 thousand dollars already tied into their web presence, they instinctively think that adding more functionality to their site is going to be expensive, and that could not be further from the truth.  Adding a blog to your existing web presence is extremely cost effective and can possibly have a larger return than any other component of your web presence if it is managed correctly…

For more information about adding a blog to your corporate or business website, please don’t hesitate to contact my partners and I for a free consultation, click here.

Filed Under: E-Commerce, Miscellaneous, Real Estate Solutions, Web Development Tagged With: , , ,

The Flip Mino HD Camcorder – Under $200

May 13, 2009 By 2 Comments

Flip Video Camcorders

I have had multiple clients ask me for advice on what kind of camera they need for capturing video and uploading it to their websites or to popular video sharing sites like YouTube and Vimeo.  Over the years I have owned several high end camcorders and digital cameras and I have to say that I have never been as impressed as I am with the Flip Mino HD Camcorders that are on the market right now. 

I like the Flip for a couple of reasons, but probably the primary reason is it’s awesome design.  There is no need to keep up w/ proprietary cables to offload videos to your PC, the Flip has a built in standard USB adapter that just pops right out and plugs into your PC to upload your videos to the web.  Another thing that I like about the camera is it’s size.  These cameras will literally fit into your shirt pocket and you will forget they are there, extremely well put together too, I have seen these cameras get dropped time and time again and I haven’t ever heard of anyone having issues with their device.

If you are involved in Real Estate and looking for a camera to shoot your own Virtual Tour Videos for posting on your website or popular video sharing websites like YouTube and Vimeo, this is my recommendation!

Of course probably the two biggest selling points for this camera are that they start out under $200 and have HD (High Definition) capability.  For more information about this camera, just click on it’s photo.  Rarely do I recommend electronics like this, but this is the exception!!!

Filed Under: Cotton Recommends, Real Estate Solutions, Social Media / Web 2.0 Tagged With: , ,

My Personal SEO Research Findings…

February 18, 2008 By 3 Comments

One of the most frequent conversations I have with my clients is about their Search Engine Rankings.  I have been pleased to see the amount of interest they are taking in their websites organic ranking.  By organic, I am referring to “natural” search results as opposed to paid rankings or pay per click / adword campaigns.  I have been experimenting with some new techniques and strategies the past few months and I am going to summarize my findings here for those of you that might be interested, I also welcome your findings here as well.  Also, I want to make mention that my company Pleth Networks, LLC offers SEO as well as SEP services to our clients on a paid basis, this is freebie info I am just throwing out there.

Beware of Anyone w/ All of the Answers!

One of the first things I want to cover here, (and it’s really a biggie in my opinion), is the vast assortment of so-called search engine experts that are out there.  There are so many varying opinions out there today as to what works and what doesn’t work, etc.  I was attending a conference last year in Chicago and sat in on two sessions discussing SEO, both were being conducted by folks I believe that are very credible folks in the industry.  I couldn’t help but notice that not only did they contrast on a few things but they also disagreed strongly on a few big things.  I can’t remember now w/out looking at my notes what exactly these issues were but they weren’t small things.  Don’t get me wrong, it’s great that there is so much information on the web regarding Search Engine Optimization, it gives us a wealth of things to try out, sometimes at our own expense though.

What about Keywords & Meta-tags?

Back in the day, keywords & meta-tags were all of the rage, they still are with a lot of people today, but my personal testing has shown me something slightly different.  Keywords aren’t near as important as they might have once been, in fact I am of the belief right now that if you spend over an hour on your keywords while developing your website you have spent plenty of time on them.  I know a developer right now that has completely abandoned keywords altogether. I haven’t gotten to that point quite yet, while they may not matter as much on Google, Yahoo, etc., there may still be some search engines out there that still look at keywords strongly, and who knows, one of those search engines may be the hottest thing a year from now. I don’t see where having keywords could hurt anything so I advise my clients to go ahead and put them in, can’t hurt anything…

I have also been asked by clients how many keywords they need to have on their site.  I really don’t know the answer to this, I have seen clients send me huge word docs w/ keywords galore and I have seen clients send over a list with only 5 or 6 keywords on it and they do extremely well.  I would recommend using about 10 or so keywords that are strong with what you want to come up under in the engines and just leave it at that.  I wouldn’t worry too much about adding keywords down the road as your business grows, and I will explain my foundation for this later on when I discuss the importance of the <title> and <h1> tags below…

What about Page Description in the Meta Information?

This is becoming a popular debate today and I can see both sides of the argument.  My partner Greg stumbled upon this one when we recreated our Pleth site and brought it to my attention so I have to credit him w/ this find.

I have found that it’s good to have a different page description in your meta’s for each page in your website.  Since a lot of sites today are complicated dynamic content management type applications this can sometimes be difficult to accomplish.  Fortunately I have found that Google will look for your meta-description on your website and if it doesn’t find one, it will immediately dive deeper into your page and excerpt your page for a description.  Here’s a prime example of our findings to support this.. (Source: http://www.google.com/search?hl=en&rls=GFRC%2CGFRC%3A2007-05%2CGFRC%3Aen&q=+site%3Awww.pleth.com)  These are actual listings in Google for Pleth’s Corporate Website with the description tag removed.  Notice the varying descriptions under the title.

Pleth | Web Site Design, Managed Hosting, Email Hosting, Email Service

Pleth, LLC is an Arkansas based Web Site Design Company, Web Hosting, Email Hosting, & Email Services provider.
www.pleth.com/ – 32k – Cached – Similar pages – Note this

Pleth | Client Portfolio

Spotlight Sites:. Atlanta Kids Directory is a full-color monthly resource guide that is distributed within the Atlanta, Georgia area. …
www.pleth.com/client_portfolio/ – 90k – Cached – Similar pages – Note this

Pleth | Contact Information

One of the biggest advantages to doing business with a firm like Pleth Networks is that our team is always accessible for your managed web hosting needs. …
www.pleth.com/contact.htm – 26k – Cached – Similar pages – Note this

With this being the case it makes me wonder if we are not better off nowadays to leave off the descriptions altogether?  This is something that I think has more or less evolved as of late, it may have always been a trick that others knew but I was brought up under the school of thought that when putting together a site you always needed to have a keyword heavy description list that coincided with your keyword tags, not anymore.  This is probably one of the biggest finds for me that I am seeing work.  Our traffic to our Corporate website has dramatically improved and I plan on deleting my keywords from this blog in the very near future to see what happens.

One other thing that I want to make mention of about this before I move on is that by trying this I don’t see it as a risky thing to do because as I make mention later in this entry, there is so much emphasis in page titles nowadays. (keep reading)

Alt-tags on Images

This was a tactic that we used quite a bit back in the day that showed a little benefit but I have found that it’s not relevant enough today to really worry about anymore.  The one thing that I can see it’s good for might be to help your images come up higher in Google’s Image Search or something like that but honestly, who really uses image search to look for Real Estate or NASCAR t-shirts?  My advice, don’t spend the time tagging your images, if you have the time, go for it, I haven’t seen in any cases where it hurt anything.

Black Hat Tricks / Hidden Text, etc.

Another technique that used to be used quite a bit back in the day was the practice of hiding small same colored text in the top or bottom of a page, it was for the most part just a repetition of the same keywords to provide a higher ranking.  For as long as I can remember this was considered black hat and there was always the threat that the search engines would punish you for doing this by dropping your rankings, I have heard stories of this but haven’t ever actually seen it happen before, in fact I have a client that I have managed his site for a number of years now and he has had hidden text on his site for as long as I can remember and to the best of my knowledge has always outranked his competitors.  I am certainly not saying that the hidden text is helping him because there are other factors as to why his site ranks high but I am simply pointing out that he hasn’t ever been penalized for this.

Age of Domain

One thing that I have found to be valid is that a site’s age has a little bit to do with how well it pulls up in Google. Now, with that being said, I will also say that it’s not always the rule.  Let’s say you take a website and put it up on a domain that was purchased this week and then you take that same website and put it up on another domain that is 5 years old, I have found that the older domain does better. (don’t do this though, see duplicate content below)  Now, if you own an older domain but are using a newer domain, don’t worry, simply have us do a 301 redirect in Apache to your newer domain and all of the “advantage” from the older domain is then transferred to your newer domain.  This is a practice that other SE firms are doing as has proven to do the trick.

If you are starting from scratch don’t get discouraged by the age of domain thing because there are a lot of ways you can still rise above your competitors that have been online for a long time, keep reading…

Duplicate Content.

In talking with other SE folks I have learned that duplicate or identical content can get disregarded by Google if it’s completely word for word identical.  I have also found that this isn’t always the rule and sometimes a little bit of variation in the content is ok.  This isn’t a big factor for me because most of our clients operate from one domain and just have 401 redirects to the primary domain from any other domains that they might own.

Long Keyword Heavy Content

Again, back in the day, more was better it seemed.  I would encourage my clients to send me long wordy pages that were packed with keywords.  While I haven’t seen where this has hurt anything for any of my clients I have found that it’s not completely neccessary. If you write good content with decent keyword density throughout you should do just fine.  After all, in the grand scheme of things you are writing the long pages to get a higher engine ranking to bring folks to your site and then if they get there and find a long-winded in-coherent rambling they are going to get turned off anyway.  My advice is to just write good content that includes your keywords, remember if you do the trick I mentioned above and drop the description from your meta-tags the search engines are going to see your content anyway….

Flash / Shockwave Animation

Flash has been around a while now, and while I will be the first one to tell you that it’s pretty to look at, I have to recommend limiting it’s use.  I will occasionally use Flash Animation on a clients website to create an effect, but I use it only in places that are of little value, examples would be a flash montage in the center of the home page with photos tweening in and out or maybe in the banner of the page.  In the past we utilized a few flash navigations but today we abstain from doing this at all, even in the rare cases where we used the flash navigations we would use text links in the footer of each page to link all of the pages together.  The big problem with flash is that after all of this time it’s still not legible by the search engines, I know that there are those out there that will disagree with this who are extremely pro-flash but I invite them to show me an instance where a shockwave object got crawled by googlebot or another search engine, I have never seen this happen.  Again, I want to reiterate that it’s not a crime to use Flash on your website, and I certainly think that it’s got it’s place on the web but I would advise you not to use it for critical components of your site like the navigation.

Site Navigation

Having good site navigation is important, I think that most “experts” can all agree on this.  When your website is crawled by the search engines for inclusion the way that they crawl your site is by following the links on your site.  Let’s say you have a page on your site that isn’t linked to from other pages of your site the odds of getting it indexed are unlikely unless you have an automated sitemapping application or something like that running.  I always try to use text links or css menus these days when creating a client’s website.  Sure, they aren’t as much fun as a flash or javascript button that lights up when you mouse over it but at the end of the day the text links simply outperform.  As an aside from this, there are a lot of options when building navigation these days with CSS, or cascading style sheets.

XML Sitemaps

I would venture to say that having an xml sitemap for your website is critical these days.  Google, Yahoo, and even MSN (found out about this one yesterday) all have webmaster tools that allow us to list links to xml sitemaps for websites that we manage.  These sitemaps simply list all of the pages that are included in your website so that the search engines can index the entire website.  I have seen the benefit when it comes to xml sitemaps.  If you want an example of what a sitemap looks like, here’s a link to mine: http://www.cottonrohrscheib.com/blog/sitemap.xml

While researching MSN last night for a client I discovered that somewhere along the way they had added a webmaster tools section as well for recording sitemaps, for a while this was non-existent and I am glad to see them trying to keep up with the pack but let’s face it MSN isn’t anywhere in the league with Google, or even Yahoo for that matter.  Keep in mind this is my opinion and I know that there are diehard MSN users out there but they are a minority these days.  Google is by far the king in my opinion.

It’s never been hard to figure out how to submit your site to Google or Yahoo but with MSN it has been a task to say the least, here are a few links that I discovered last night that are relatively new I would think. I am assuming they were added once MSN implemented their Live Search.

Submit your Site to MSN (Live Search) – http://beta.search.msn.com/docs/submit.aspx?FORM=WSUT
Record your XML sitemap to MSN (Live Search) – http://login.live.com/login.srf?wa=wsignin1.0&rpsnv=10&ct=1203104699&rver=4.5.2125.0&wp=MBI&wreply=http:%2F%2Fwebmaster.live.com%2FPassport.aspx%3Frequrl%3Dhttp%253a%252f%252fwebmaster.live.com%253a80%252fWebmasterAddSitesPage.aspx&lc=1033&id=252562 (you will also need to have a passport or live login to get into this one, but it’s worth it if you manage a website)

Incoming Links & Reciprocal Links

This is also a topic that has sparked debate.  In the past there was the school of thought that the more incoming links you had to your website the better off you were, today part of that is still true, the more incoming links does help but the incoming links that matter the most are the ones that come from websites that have a similar focus.  Here’s an example of this…

Let’s say that I have a friend who owns a restaurant and he puts a link to my website (a web design business) and at the same time a web-hosting business puts a link to my business on their website, the link from the hosting business is going to give my site a bigger boost because it is closely related to my business.  Not that the link from the restaurant is going to hurt anything, some would argue but I haven’t seen anything to prove it in my research, in fact as a test I put a link to my web development blog on a tourism website that I manage for a client and low and behold my Google PR (pagerank) actually improved…  Go figure.  My advice is, if someone is willing to link to your website never discourage them from doing so, I would advise you though to pursue websites that are closely aligned with your business when looking for reciprocal links.

Reciprocal links used to be a big thing, it was always recommended that if someone links to you that you provide a link back to them but I haven’t found that to be as relevant today as it once was.  In the past I would never think of having my corporate website not linked to all of the associations I belong to in the footer but in our last release of our Pleth Corporate website we left this off of the footer and have actually seen a lot of success with it not there.  I guess you don’t really know unless you try these things, that’s part of the reason I am publishing this entry because I have actually tested these things and am only reporting what I know from my tests.

Banner Ads on High Traffic Websites

I have a lot of clients who see purchasing banner ads on high traffic websites as a way to increase their search engine rankings but for the most part the goal in doing this is to attract more traffic to your website.  A small text link will do just as much good as a huge gawky banner if you are just out to get a higher ranking in the search engines.  If you are looking for more traffic to your website, then the banner might be the best approach.

Tips for Text Links

This is a little complicated to explain and it has taken me a little while to analyze this and get my mind around it but here’s something that I have found that might be relevant.  I am going to use Pleth as an example because this is where I am basing a lot of my information.

If a website is going to link to the pleth website, I would prefer them to link the words “web development” or “web hosting” as opposed to just linking the word “pleth” or spelling out our web address.  I can’t explain this exactly but I think that there might be something to this.  If you go to Google and type in Managed Web Hosting, we show up on page three!  That might not sound like much to some of you but keep in mind that the keywords “managed web hosting” is a highly sought out search term and there are literally hundreds of thousands of websites out there that offer managed hosting, if you don’t believe me take a look at the amount of pad advertisements in Google’s sponsored links, here’s the link: http://www.google.com/search?q=managed+web+hosting&hl=en&rlz=1G1GGLQ_ENUS242&start=20&sa=N

We have been able to achieve this high ranking by using a combination of techniques but I would have to say that our linking the words “managed hosting” in the footer credits of some of our clients websites is partly responsible for our success for this keyword.  I have watched this happen right before my eyes.

The <title> and <h1> Tags

Okay, I have saved the best for last.  In my opinion the best thing you can do to improve your websites rankings is to have your title and h1 or header tag the same.  It is also a good idea to have your keywords or buzzwords used in your title tags.  Here are some examples where this has made a dramatic difference for one of my Real Estate Clients, here’s a listing of terms he’s doing well with since we dramatically updated his website (www.greersferryrealestatecenter.com)…

Greers Ferry Lodging Providers (#1 in Google) ???? http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Greers+Ferry+Lodging+Providers

Greers Ferry Mortgage Companies (#1 in Google) ??? http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Greers+Ferry+Mortgage+Companies

Greers Ferry Lake Investment Property (#2 in Google) – http://www.google.com/search?hl=en&rls=GFRC%2CGFRC%3A2007-05%2CGFRC%3Aen&q=Greers+Ferry+Lake+Investment+property

Lakefront Lots in Greers Ferry (#6 in Google) – http://www.google.com/search?hl=en&rlz=1G1GGLQ_ENUS242&q=Lakefront+Lots+in+Greers+Ferry

Launching Ramp on Greers Ferry Lake – (#2 in Google, #4 in Yahoo) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Near+Launching+Ramp+on+Greers+Ferry+Lake

Nice Home Near Greers Ferry Lake (#1 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Nice+home+near+Greers+Ferry+Lake

Some of these terms are a little broad but I just wanted to show how having an assortment of page titles can open you up to a lot of success in Google for specific keyword searches. In this case, if someone is looking for lodging providers in Greers Ferry his site will pull up higher than the actual lodging providers, the same goes for a closely related industry like Mortgage Companies which is a nationally sought after keyword, he’s number 1 there also.

Now I want to take a look at how well his unique page titles are doing in Google. For the sake of this test I am going to pick a few unique page titles from his site and see how well they rank:

Lake View of Middle Fork (#1 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Lake+View+of+Middle+Fork

40 Acres Near Greers Ferry Lake (#3 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=40+acres+near+Greers+Ferry+Lake

Business located in Greers Ferry (#2 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Business+located+in+Greers+Ferry

Nice Home Near Greers Ferry Lake (#1 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Nice+home+near+Greers+Ferry+Lake

Business building in the heart of Greers Ferry (#1 in Google) – http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GFRC,GFRC:2007-05,GFRC:en&q=Business+building+in+the+heart+of+Greers+Ferry

As you can see, the varying page titles in use on his website has dramatically helped his search engine results.  This is all kind of new territory that developers are encountering today when developing dynamic content management solutions that were at one time non search friendly.  In all of the applications I develop for Clients I do my best to ensure that whatever content they are going to generate that it’s going to give them a unique page title.  From there my work as a consultant / developer is done, they simply have to come up with unique page titles that will help them positioned in the places they want to be positioned.

Again, I can’t stress enough how important page titles and identical header tags are, I think that this is probably one thing that a lot of website owners today have overlooked.  I also know that in some cases this is not an attainable goal due to technology or software restrictions but whenever possible I strongly advise this technique above and beyond all others.

As I mentioned at the top of this entry, there are tons of sites out there offering advice on search engine optimization, and while I am not discounting any of those sites, I have learned in my 10 years or so of doing this for a living is that the only way you are going to find out for sure if a tactic or technique is going to work for sure is to try it out for yourself at your own risk.

Filed Under: E-Commerce, Real Estate Solutions, Search Engines, Web Development Tagged With: , , , ,

Project: Powersite Real Estate CMS v1.0 Beta

January 21, 2008 By 5 Comments

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesI have posted a number of posts previously about my PHP/MySQL based Real Estate Content Management Solution.  I know that there are a few other options on the market, even some of them free to the end user under the open source model but I found them to be lacking in some respects so I have been devoting a lot of time working on this solution, here are some of the past posts on my solution:

There are a few other clients in other regions that are beta-testing this solution, another developer that I work with has passed this solution onto them to test, these developers have given me some valuable input for the solution so I released a few copies to them to test out, I have gotten pretty good responses back from them and I have learned that this is the best way to beta-test software, not only do I get rapid bug reports from the end users filtered by the developers but I also get proposed solutions from the developers so it’s a win-win if you ask me…

I thought that I would post a new list of features here that are included in Powersite Real Estate CMS v1.0 beta.  Here’s what’s there already…

  • Total Content Management of the Website’s Content
  • Utilizes Headers & Footer Includes provided by a Web Developer
  • Home Page Featured Listings Management (up to 3 featured listings, more available by request)
  • Database driven Listings Database (supports co-listing agents, request information logic for email)
  • Listings link out to MLS Provider’s Datasheet for each listing…(this will only work if the client is also using Powersite MLS-IDX solutions.)
  • Google Map API, provides a link to each listing by connecting to Google Maps posting the address of the property listing
  • Listings Agents “About Us” page, allows for posting Agent Bios, Photos, etc.  Also, a link to view a particular agents listings has also been added.
  • There are also detail pages for each listing that supports up to 9 thumbnails, additional thumbnails can also be added upon request. 
  • Ability to embed YouTube videos is also included in this software but is currently not being utilized by the clients I have testing it so it’s reliability can’t be reported, it has been tested by me a few times and seems to work great.
  • Additional content pages for area information have been added
  • A dynamic subdivision / development solution that allows the Real Estate Company the ability to post a page on their website with information about residential developments, communities, etc., in their listing region.  These section also allow the end user to upload photos that are thumbnailed and additional data such as a pdf printout or brochure
  • A trusted provider application that allows the client to upload information valuable to their clients such as Appraisers, Mortgage Companies, Home Inspectors, Local Lodging, etc.
  • The entire application is very search engine friendly in that it creates dynamic page titles and corresponding H1 tags for listings they enter into the system. 

I am hoping that this solution will be launched in the very near future, when it’s live on the web I will post additional information about it here.  If you are a Real Estate Company and would like to discuss your web presence with us, please feel free to contact us, we would love the opportunity to work with you.

Filed Under: Current Projects, Real Estate Solutions, Web Development Tagged With: , , ,

Launched: Greers Ferry Real Estate Center

January 20, 2008 By 1 Comment

Last week I launched a project for a client (Greers Ferry Real Estate Center) that I am pretty excited about.  I am excited because the project is built on the Powersite Real Estate CMS that I wrote.  The website’s content is managed entirely by the staff and team at Greers Ferry Real Estate Center.  I hope to have a working demo of this software online soon for those of you that are interested in taking it on a test drive.  The software is written in PHP and is backed by a MySQL database.  Here’s a screenshot, if you haven’t already be sure to visit: Greers Ferry Real Estate Center online and check out their website…

Filed Under: Current Projects, Real Estate Solutions, Web Development Tagged With: , , ,

Powersite Real Estate MLS – IDX Solutions

January 13, 2008 By 1 Comment

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesI am starting a new section on my blog (should have a long time ago) to cover the topic of Real Estate Website Solutions.  This is an area that I have had several years experience with a lot of success for my clients.  Probably the most popular of our Real Estate Solutions is the MLS-IDX Solution.  In the very near future I hope to have a Q&A session with a long-time personal friend and Real Estate Solution Provider and Expert Rick Thomas of MLS Software and pick his brain about Real Estate Website Solutions and Backend Software Development.  Rick is someone that I call on quite frequently about Real Estate Software related issues.  Below is an explanation of what an IDX Solution does…

 

IDX, or Internet Data Exchange, is the process of showing listings on your website from other Real Estate Firms that are members of your MLS or association. Powersite IDX, is an automated solution that is updated on nightly intervals from your association’s MLS database. This solution will add new listings that are new to the market while dropping off other listings that might have sold or expired.  With the MLS-IDX solution from Powersite, Real Estate Companies can rest assured that their websites are always up to date.

IDX solutions are extremely popular today due to the rise in use the internet has seen over the past few years in real estate sales.  From an agency perspective, the ability to showcase a huge database of inventory is priceless, especially for smaller to medium size agencies.

Sellers benefit from listing with agencies that utilize IDX and broker reciprocity by having their property shown on literally thousands of websites a day, in addition to their listing agent’s website. This exposure is invaluable when selling a home.  Buyers love websites with MLS-IDX Integration because it allows them to search all available property on the market in an area without having to bookmark and frequent several different agency websites at a time.  The best feature of the MLS-IDX solution is that all leads generated from a Realtors website, whether the listings are theirs or not, go to the website owner. 

Powersite MLS-IDX is available for many Real Estate Associations across the United States, for a list of current associations we can work with, please click here.

 

If you own a Real Estate Company and belong to an association of Realtors (see our most recent list of associations we work with to deliver idx solutions) and would like to discuss adding MLS-IDX to your existing website it can be a lot easier than you might think.  Please feel free to contact us to discuss your Real Estate Website Solution.  We also offer other popular Real Estate products including 2 forms of Content Management Solutions.  Here is a link to our product page for MLS-IDX Solutions: Pleth | Real Estate MLS, IDX, and CMS Solutions

Filed Under: Real Estate Solutions, Web Development Tagged With: ,

Powersite Real Estate CMS

January 11, 2008 By 1 Comment

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesAnother Popular Real Estate Website Solution that we (Pleth Networks, LLC) offers is a hosted Content Management System for Real Estate Companies.  I will be posting some more in-depth information about our new CMS solution developed using PHP/MySQL in the very near future as time allows.  If you would like to preview some of our past Real Estate Websites that were developed for clients over the past few years, please visit our online portfolio.  In the meantime, here’s an excerpt from our Corporate Website about Real Estate Content Management Solutions:

 

With Powersite Real Estate CMS, Real Estate Companies can enjoy the benefits of being able to maintain their own website internally without racking up expensive maintenance fees from their current website designer or IT personnel.  The Powersite Real Estate CMS Solution also allows site administrators the ability to add and drop agents, open new offices, and control their websites content with ease. The Powersite Real Estate CMS package is also customizable and can meet the needs of any Real Estate Company.

Filed Under: Real Estate Solutions Tagged With:

Linking Dynamically to GoogleMaps…

September 28, 2007 By Leave a Comment

I learned a cool trick today while working on an upgrade to a clients real estate solution. I was looking for a way to dynamically link out to a Google Map for each property my client had listed in their database. I ran across a post that Jane at Xlinesoft had responded to a user with that demonstrated how to do this and gave it a shot and it worked. Since I was already capturing “address”, “city”, “state”, and “zip” when the client entered a new listing into their system I just went into the Visual Editor of PHPRunner and selected the Custom Format option and input an expression using those fields.

It seems to be working well, you can go to: http://www.cottonrohrscheib.com/projects/powersite_real_estate_demo/property_view.php?editid1=1 and click on the “View Google Map to Property” link to preview this in action. If you want to go and read Jane’s post, click here…

Filed Under: Current Projects, Real Estate Solutions, Web Development Tagged With: , ,

Trulia API

September 5, 2007 By Leave a Comment

It looks like Trulia has made their powerful Real Estate Tool available as an API to the development community. If you don’t know about Trulia already and are actively involved in developing Real Estate Solutions you should probably visit their website, www.trulia.com, and research out their tool. In my opinion this is probably one of the most thought out web 2.0 real estate tools out there, just don’t really know yet how to harness it really. I keep thinking on it and meaning to contact Rick, my main man when it comes to Real Estate Development to discuss this and keep forgetting, so hopefully blogging this out will remind me to do so.

Link to Trulia Blog » Trulia API now open to the world!

Filed Under: Real Estate Solutions, Web Development Tagged With: , , ,
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