EP:009 – The Cotton Club Podcast
Just wrapped up another episode of The Cotton Club Podcast tonight w/ guest hosts Brant Collins and Robert Blake. The topic for discussion for this evenings show was SEO, or search engine optimization. I have actually gotten a lot of requests from people to do a show on this topic so hopefully we did a good enough job explaining our viewpoints without confusing everyone.
On the show we discuss some popular misconceptions regarding SEO as well as some standard practices that we all put into our clients projects for SEO. We also discussed which search engines you should worry about, and what market share the big SE’s have at this time.
Brant and Robert also shared some findings from a few of their own personal analytics reports to help give us some insight as to what they are seeing and we also touched on what impact social media saturation can have on a websites traffic. We also discussed quality versus quantity in terms of traffic analytics. If you own a website and would like to maximize your search engine rankings, you should definitely check out this episode.
To wrap up the show we each talked about our favorite iPhone apps of the week. Robert mentioned a game he has been playing called Angry Birds, Brant mentioned an augmented reality browser app called Layar that sounds pretty interesting, and I shared an app called Wind Meter that uses your phone to measure wind speed.
As always, thanks for listening and if you have any questions or topics you would like to see us address on the show be sure to drop me a line at: cotton.rohrscheib@pleth.com and I will be happy to consider it.
My Google Search Story
I ran across this on Robert Blake’s Tumblr page and thought it was pretty cool so I created one myself. This reminds me a lot of the television ad Google ran during the Super Bowl, it might be the exact same thing, I was too pissed about the Colts losing to remember much else.
Checkout the O’Reilly Answers Social Network
I am typically not one to recommend a social network to my clients w/ the exception, of course, of the already established networks such as Facebook, Twitter, LinkedIn, Tumblr, etc. My whole philosophy regarding social networking at this stage of the game is that if you want to build a community, build upon what’s already out there as much as possible (Facebook API, Twitter API) and don’t try to re-invent the wheel.
However, I have always felt that strong, reputable Niche networks could exist externally if they were packaged correctly. A good example of such a network that is currently in Beta right now is O’Reilly Answers. O’Reilly has a good vision with this network, and of course they have some really positive things in their favor already such as Awesome Reputation, an Established Following, and a Trusted Name, what more could you ask for?
You can also look at the Network and tell that there were some clear objectives put into place while developing this solution. They obviously wanted it to be user friendly, functional, and interactive. There are basically three ways you can interact inside O’Reilly Answers:
Share Your Knowledge
You can actually enter in blog posts and tag them according to your subject matter and other users can comment you on your posts. This is one area that I think they could have done a little differently. We all manage our own blogs externally, why would we want to post our content on their website as well and have 2 comment systems running at the same time to follow up w/ readers? My thoughts on this part are that they could have put into place some sort of RSS option where you could aggregate your content from your blog and have your friends inside the network click out to read your posts. Maybe I am not seeing the big picture on this, but as a workaround I posted about 3/4 of 2 blog posts into their network along w/ a link at the bottom to get to the remainder of my post on my blog.
Ask A Question
Since O’Reilly has been catering to the Technically Minded community for so long, you can rest assured that some pretty sharp folks are going to be hanging around in this community. Well, let’s say you have a question about a project you are working on, you can post that question to the community, tag it, and before you know it some of the sharpest minds in the world are answering your question. This is an area where I really see this network having value for a lot of us…
Answer a Question
Let’s say someone asks a question and you know the answer, you can provide them w/ your insight w/ ease. I think that this networking model is going to speed up the “obstacle to solution process” once the network get’s off the ground.
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Also, just a few notes regarding the Network as it is right now. There are obviously some bugs, I had a couple of errors pop up on me when I was setting up my profile, this is to be expected w/ a new release like this. Give them time, I am sure that O’Reilly will iron out all of the kinks very soon. Here’s some basic information that was forwarded to me today from our Account Rep at O’Reilly…
We’re launching the beta of O’Reilly Answers, and I’m inviting you to be part of it. In brief, O’Reilly Answers is a community site for sharing knowledge, asking questions, and providing answers that brings together our customers, authors, editors, conference speakers, and Foo (Friends of O’Reilly).
Why Answers, and why now?
O’Reilly is at the center of an amazing exchange of knowledge sharing and idea generation. We’ve created the usual means of facilitating communication between customers, O’Reilly folks, and the outside experts we call "alpha geeks" who contribute to O’Reilly books, conferences, and websites. We can connect through reader reviews, errata submissions, book forums, blog comments, Get Satisfaction, our customer service department, and more. But too much of this conversation is siloed, and not enough is public (e.g., discussions on our internal mailing list for editors, or personal responses to customer questions). O’Reilly Answers will be the place where much of that communication happens from this point forward.Why participate?
The lofty reason: Like O’Reilly, you want to "change the world by spreading the knowledge of innovators." That’s our mission, and we’ve been fortunate enough to build a community of passionate, committed people who love to learn and share their knowledge as they work towards a better world for us all.The "nice, but what’s in it for me" reasons: reputation, recognition, and rewards.
Get Recognized: "Find interesting people" is a core activity at O’Reilly, and an important component of our success. We see Answers as an important way to discover and connect with our next authors, online instructors, videographers, and speakers.
Build Your Reputation: You’ve learned a lot, why not get credit for all that knowledge? As your submissions to Answers are voted up, your personal reputation on the site increases. At launch, your reputation will be based solely on your participation in O’Reilly Answers. Soon, we’re expanding across oreilly.com, so the book errata and book reviews you’ve submitted, books you’ve registered, and conferences you’ve attended, will add reputation points. You’ll also earn badges to mark accomplishments and milestones.
Earn Rewards: Glory is great, but discounts and deals are nice, too. We want to reward your contributions to the O’Reilly community. Shortly we’ll have a point-based system in place that you can redeem for books, training, courses, and conferences. Details soon, but in the meantime, any actions you take now will count towards your total points.
This is just v.1: The best part of any project on the web is watching it take on a life of its own. With that in mind, we’re looking forward to *your* suggestions about where O’Reilly Answers should go, what features should be added, and what benefits and rewards we can offer all of you.
I’d like to acknowledge the projects that have proceeded Answers and inspired us, such as SitePoint Forums (we distribute their books), StackOverflow, Yahoo! Answers, Knol, and many others. They’re great resources, and we think the O’Reilly community can create a useful site that’s, well, a different kind of animal.
One last thing: O’Reilly Answers is in beta and you may encounter bugs. We’re still working on many improvements to the site, such as feeds for each tag, but would love to hear your suggestions for features and improvements. Please send any suggestions/questions/bug reports to answers@oreilly.com.
Until next time–
Marsee Henon
Also, if you should signup, be sure to add me as a friend, http://people.oreilly.com/cotton
How Bing Will Rank Your Tweets
I blogged a few days ago about Microsoft Bing and Google’s announcement that they were both going to start incorporating our Tweets into their search results. There has been a lot of speculation as to how these Tweets are gong to show up in their search results. I have been following all of this pretty closely as it is going to directly impact our industry. I blogged earlier today about how Google’s new Social Search is going to work but I think Bing might be a slightly different animal…
Apparently Bing is going to weigh tweets according to follower counts. For instance, if you and I both tweet similar things, and I have 1000+ followers and you have 300 followers, my tweet is going to have a higher ranking. Granted, this is not the best method imaginable, but for the time being I think that is how it’s going to be. Of course, these search algorithm’s get tweaked a lot and all of this is subject to change before you even realize it, but that’s the word that I am getting right now.
I think that all of us are anxious to see how Bing and Google both are able to weigh what’s good content versus what’s bad content using only 140 characters…
How Google’s Social Search Works
Google announced their new Social Search product this week on their blog. Google Social Search is still in the experimental phase but it looks promising. Once you factor in Facebook, Twitter, FriendFeed, and a Blog, most of us publish a lot of content. Some of this information can be useful to others, and even though they are connected to you socially (Facebook, Twitter, etc.) and subscribe to your blog, they currently aren’t able to pull up this information very quickly. In the case of a web search, it’s highly unlikely your posts are going to show up on the first page for whatever topic they are looking for, but this is where Google Social Search is going to come in handy.
Here’s a scenario where this could be pretty helpful. Let’s say I have dinner at a great Mexican Restaurant in Little Rock and I post a note to Twitter raving about the food. Let’s also say that a few of the people who follow me on Twitter reply to me with favorable reviews of their own. Follow me so far? Okay, let’s also say that 2 months later one of my friends is thinking about trying this restaurant but hasn’t talked to anyone who has been. He does a quick Google Search for the Restaurant to see some reviews and my Tweet shows up in his search results! Since he knows me as a trusted source, knowing first hand that I have excellent taste when it comes to food, a good review from me is going to trump any review website that he would have ordinarily based his decision on…
Here’s a better description from the Google Blog as to how the social search feature is going to come in handy:
Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn’t always very easy to find in one simple place. That’s why today we’re rolling out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. It should be available for everyone to try by the end of the day, so be sure to check back.
A lot of people write about New York, so if I do a search for [new york] on Google, my best friend’s New York blog probably isn’t going to show up on the first page of my results. Probably what I’ll find are some well-known and official sites. We’ve taken steps to improve the relevance of our search results with personalization, but today’s launch takes that one step further. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend’s blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social." Here’s a good video demonstration of Google’s Social Search:
All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What we’ve done is surface that content together in one single place to make your results more relevant. The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you’re following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we’ll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we’ll include some websites from your subscriptions as part of your social search results.
To learn more about how Social Search works behind the scenes, including the choices and control you have over the content you see and share, read our help center article or watch this video:
This feature is an experiment, but we’ve been using it at Google and the results have been exciting. We’d love to hear your feedback. Oh, and don’t forget to create a public Google profile to expand your social circle and more easily find the information you’re looking for (including that New York blog).
If you are interested in testing the Google Social Search Experiment, click here.
Official Google Blog: Introducing Google Social Search: I finally found my friend’s New York blog!
Be Careful What You Say on Facebook & Twitter
In case you haven’t heard this already, Google and Microsoft (Bing) both announced that they will be displaying tweets from Twitter and status messages from Facebook in their search results. Now for the most part I know that most of us already exercise caution in what we put out there, but I honestly believe that there are going to be a few “less cautious” people that are going to be caught off guard when all of this comes to fruition. You probably know exactly what I am talking about too, it’s not just the expletives and profanity, but I think that element is going to be the most fun to watch and read about.
For as long as I have been working in this industry, I have always worked under the assumption that anything I put out there is going to live forever. I also try to keep in mind that there could come a day where my clients or my mom might actually read my tweets or blog posts. I think that a lot of us in this business long enough already know this, but I am concerned as to whether everyone has come to this realization yet…
Your Social Brand Reputation is More Important than Ever!!
Honestly though, I think that the biggest result that we will see from the search engines incorporating these “social nuggets” into their search results is going to be even more emphasis placed on social media by corporations. Especially in the realm of customer service and dispute resolutions. I think that companies will realize quickly that their customers bad experiences are showing up in Google and Bing (CEO’s and Marketing / PR People are always googling themselves and their companies in their spare time, after all the perception falls broadly on their shoulders).
One recent situation came up with a friend of mine who had his luggage lost by one of the major airlines and it took a few days for him to get the airlines to work with him. This all played out on Twitter, and for the most part I think all of Central Arkansas heard about it (and rightfully so, good for him! I even retweeted him a few times myself). Granted, the airlines that I am referring to already has a Twitter account, but I think they could have jumped on this opportunity and handled it better and more efficiently than they did. Well, take this into consideration, not only is this bad experience going to live forever inside of Twitter, but now it’s also going to be archived w/ two of the most widely used search engines in the world.
In case you missed what I was trying to say through all of this, here it is in the nutshell; Your brand’s social reputation was already important, but now it’s a lot more important than you can imagine!! I recently did a presentation related to this topic, you can find that here along w/ my slides…
How’s All of This Going to Be Rolled Out?
Honestly I don’t have all of the details. I do know that each of the search engines are probably going to have their own policies for including peoples social content. I suspect it will be some sort of opt-in model, but that’s probably still up in the air right now. I also envision the social networks themselves adding another layer to this equation, probably an opt-in model in this case as well. You will likely see a checkbox in Facebook and Twitter that will say something like, “include my status updates in search engines” or something along those lines.
My Prediction for Facebook and Twitter
I honestly don’t think Twitter is going to have near as many concerns going into this model that Facebook is going to see. For the most part I don’t think that Twitter users look at Twitter with the same concerns that they do Facebook. I think Facebook users think that they have a lot more invested in Facebook (20 year old school yearbook photos, baby pictures, vacation photos, relationship statuses, etc.). All of this to say that I think Facebook users are going to be a lot more guarded on this issue once they figure out what’s going on. You just thought the Facebook terms of service issue was a biggie, wait until someone’s inappropriate status update shows up in Google underneath their employer’s listing… Whew!!
My Predictions for Google and Microsoft (Bing)
I think that both of these search engines are going to see some positives for adding this content to their search results. I am anxious to see how it is presented, I have some ideas as to how they could do this if anyone from either of these companies wants to give me a shout…
I also think that by doing this that search engines in general are become even more useful and relevant than they were before. Unless of course, you are looking for Kanye West’s concert dates, they are going to located on page 100 or so, tucked neatly behind all of the “you suck” tweets he got after the VMA’s.
There has been a lot of coverage since these announcements were made but there are a couple that I recommend checking out, Dan Zarella actually saw this in his crystal ball, and PC World did a nice piece on this story here. I also like Web Worker Daily, they covered this story here…
What Are Your Thoughts?
I would be interested as to what some of you are thinking on this topic, hit me back or leave me a comment and let me know…
Great Blog Content –vs- SEO
A while back I did a post on Social Saturation and Search Engine Optimization, in that post I emphasized how important it is to get your content onto the social networks. I was reading a post today by Dawn Foster at Web Worker Daily and she brought up some points that I also agree with and I wanted to share it w/ you.
In her post she mentioned a discussion panel that she was a part of where there were 2 content people and 2 seo people that do seo full time. She hit a home run in the first few sentences on this post and I could not agree with her more:
This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to talk about and link to will get you around 95 percent of the way to good search engine rankings. If you don’t have great content, SEO is not going to be very useful for you. You might be able to do some SEO trickery to get people to your web site, but if they aren’t impressed by the content when they arrive, they won’t stick around long enough to have any impact.
Now, I want to emphasize that I am not advocating abandoning SEO, there are some basic principles that you should adhere to, you can find some of my thoughts on SEO in a post I did a while back, that’s not what this post is about though. You should pay attention to key things such as page titles, descriptions, etc., but you should do that on everything you publish to the web. Much more than that though, you need to focus on your content. Here are some valid points that Dawn brought out in her article…
Write Great Titles
Keep in mind that you are writing titles for human beings, so your title should be catchy and convey the meaning of the post as a first priority. While you write the title, you should also be thinking about the keywords that people might want to use to find your content and make sure that you have included a keyword or two in the title. I’ll illustrate this with a couple of examples of good and bad titles.
- Bad: Dawn’s Thoughts for March
- Better: Analysis of Facebook and Twitter Demographics in March
- Bad: Day 1 of LinuxCon
- Better: Mobile Linux and Open Standards on Day 1 of LinuxCon
Write New and Interesting Content
Write content that people will want to link to and discuss. If you are rehashing the same stories as every other blogger, people are much less likely to read and respond to your content. Write posts that are new, fresh and unique with analysis and insight from your unique background and perspective. You can talk about a news story that other people are blogging about, but spend some time writing about your experiences and ideas that offer a different perspective than the rest of the crowd. Use research in new ways, interview interesting people, and talk about your experiences. By offering something new, people are much more likely to read your blog post and link to it, which is where the real SEO magic is found.
Include Personal Anecdotes
Nothing makes a post unique quite like personal anecdotes based on your experiences. I saw this first-hand when I started writing for WebWorkerDaily. I wrote what I thought was a brilliant post on using Yahoo Pipes and then I wrote a short, quick post about how I dread answering the question, “So, What Do You Do?” during the holidays when talking to non-technical family and friends. The “brilliant” post got a few comments and some traffic, but nothing like the short, personal story about how to answer that difficult question. Human beings read our blog posts, and personal stories resonate with people in a way that technical facts and figures never will.
I just thought that this was very good information and thought that I would share it w/ my readers. Of course, if you work in this industry you well know that getting clients to write content is a lot like pulling teeth, but the ones that do put forth the effort usually see the results from it.
Good Social Saturation -vs- Organic SEO
A lot of times when my partners and I are speaking with a new client about a project they will always list “Good Search Engine Placement” at the top of their priority list. This has been the case for as long as I can remember, and for good reason. If a website doesn’t pull up well in the search engines it means that the website owner is going to have to spend that much more money on targeted PPC campaigns just to drive enough traffic to their website for them to break even. With me so far? I did a post last month citing an article found on Yahoo discussing how people spend their time online, I only see this trend improving…
In last month’s blog post I mentioned that since social networking sites like MySpace, Facebook, and Twitter have caught on in popularity there has been a sharp trend in how people spend their time on the internet. There have been a lot of studies performed, but for me the biggest indicator is my log files and traffic analytics. People aren’t using Google to find my content as much as they are Twitter and Facebook. Now, I am going to say for the record that by no means am I implying that website owners should abandon or neglect their SEO practices, I am just saying that there should probably be a lot more emphasis put on social media saturation.
By Social Media Saturation, my own terminology for promoting content inside social networks, I am talking about putting your content onto the social networks like Twitter, Facebook, and even MySpace if possible. My most recent log files show me a lot of interesting things in regards to how my content is discovered. For instance, my number one referrer is Twitter, and my second referrer is Facebook. Google comes in a close third just below Facebook in terms of referring traffic to my blog.
Okay, so how do you get your content into these social networks? That’s where a company like Pleth can help you out. We will often tie our clients RSS feeds into Twitter and Facebook so their content is automatically sent into these networks. Now, there is a fine line as to what is appropriate to send inside these networks, and there is also such thing as overkill. You don’t want to have friends or followers unfollow you just as soon as you get them.
If you are interested in learning more about how you can penetrate the social media landscape with content from your business website, please don’t hesitate to contact us to discuss your project.
Tools for Managing PPC Campaigns…
If you are using the Internet as a vehicle to market your products or services through PPC campaigns I strongly recommend ShoeMoney Internet Marketing Tools. And trust me, I know that when you are running PPC campaigns that you often find yourself on the front end getting ready to shell out some serious cash, and it’s intimidating. I also know that the last thing you are looking for when getting into PPC is another online service that is going to cost you money, but if you take into consideration that by investing in a service such as this it can actually save you money in the long run, or allow you to get the most bang from your investment, it really makes a lot of sense.
Managing PPC campaigns is a service that my partners and I have offered for a number of years now, and the sheer amount of buys that we have made on our clients behalf over the years is amazing, and the management fees that we have made from our clients for providing this service is substantial, so trust me when I tell you I would not recommend using anything that I didn’t believe in because honestly I would just assume to sell you our management services, but I know that in a lot of cases clients don’t have the budget to do PPC and to pay a company like ours to manage it for them, and I hate to see our neccessary management fees cut into what the client could be investing into PPC buys. But this program works, I have seen it in action and I can say that ShoeMoney know’s his stuff. Here are just a few of the features that come along w/ ShoeMoney Internet Marketing Tools that you should consider:
Generate Ads – Ever wonder if your competitors’ ads are working better than yours? With the PPC Ad Generator, simply input your keyword, display URL and click URL. Click the Generate Ads button and receive sample ad copy for that keyword. This ad copy comes directly from actual competing ads currently displayed on major search engines. Select the ads you like and save them for your future campaigns.
Manage Ads – Increase your efficiency by managing all of your PPC ads from one location. Use the PPC Ad Manager to create, edit and delete your saved ad copy. You can then export your ads to Google AdWords and Microsoft adCenter.
Manage Keywords – Easily manage all of your keywords from one place! After using the ShoeMoney Keyword Generator, Grabber and Suggestion tools, use the PPC Keyword Manager to create, edit and delete your saved keyword lists.
Generate Keywords – Are you looking for great keyword ideas? Type a niche keyword into the Keyword Generator and create a list of possible PPC keywords. Once you’ve edited your keyword list, you can simply save it to your ShoeMoney Tools account.
Get Your Competitors Keywords – What if you could get your competitors’ keywords? Now, you can! Other people have tried to imitate this tool, but none with our accuracy. Use the Keyword Grabber to reveal all of the keywords being bid on for a particular domain.
Get Keyword Suggestions – You can get quality keyword suggestions from various search engines. But where else can you get keyword suggestions from multiple search engines all in one place? With the Keyword Suggestions tool, simply enter a base keyword and the tool will expand upon the keyword using five different databases including Google, Yahoo, Amazon, Ask and Cuil.
Build PPC Campaigns Instantly – Maximize your efficiency with the Instant PPC Campaign tool. After you have generated quality keyword and ad lists in your ShoeMoney Tools account, choose the lists you would like to use, name your campaign and determine your maximum cost per click (CPC). Ad files for your Google AdWords, Microsoft adCenter, and Yahoo Search Marketing advertising accounts are then instantly generated! Start earning more PPC cash now.
Build Local PPC Campaigns – Pay per click marketing on the local level is like shooting fish in a barrel! When people search locally, they typically use the keyword mixed with a zip code, city, state, or a combination. Input your keyword, zip code, and the radius you would like to target. With the Local Keyword tool, you can then develop a solid, local keyword list targeted towards specific geographic areas – perfect for local PPC marketing!
Find Local Keyword Competitors – Often times when people search for local businesses and services, they do so by searching for specific brands, stores, companies or professionals. By using ShoeMoney Tools’ Local Brand tool, you can find the names of local competitors to add to your PPC keyword list. When you’re done editing your list, simply save it to your ShoeMoney account.
Build Google AdWords Campaigns – Maximize your PPC profitability in four simple steps! With the Google AdWords Campaign Builder tool, you can instantly build a PPC campaign that gives you great, competitive results. First, select your campaign name and bidding options. Next, choose your keywords and keyword mixing options. Third, determine your display and click-through URLS. Finally, input your ad copy and click the Build PPC Campaigns button. Upload your campaign directly to your Google AdWords account and within minutes, you can start generating cash!
Tools for Managing SEO…
One of the popular services we offer our clients at Pleth is SEO, or search engine optimization. I know that lately I have made profound statements saying things like SEO has taken a backseat to social saturation, etc., but honestly SEO is still something that your company should take a look at and track pretty closely. One of the worst things that can happen for your online presence is for your search engine rankings to deteriorate, especially after all of the time and effort you have put into your rankings.
As I mentioned earlier, my partners and I manage SEO for our clients, and it’s something that keeps evolving over time. For example, things that we used to do a year or two ago to help our clients outrank their competition have changed dramatically in only a short period of time. But, for the most part there are things that remain constant also, these elements are somewhat easy to track. If you are a do it yourself SEO person, I have one set of tools that I recommend, and that’s it. These tools are provided by ShoeMoney. Here are a few of the high points included with the tools if you are interested:
Analyze Your Backlinks – More links equal higher search engine rankings! It’s that simple. The Backlink Analyzer tool allows you to see first-hand where your competitors are gaining links from and the exact anchor text being used in the links. Now you can use their same tactics! With this tool, you can also find out how people are linking to you and increase your rankings by contacting those sites that have misspelled your link.
Buy Valuable Backlinked Domains – Want to give your domain a boost in the search engine rankings? At the ShoeMoney Tools Domain Marketplace, you can find thousands of currently unregistered sites – each one with a valuable amount of powerful links pointing to them (including .edu, .gov., .mil, and .org). Purchase and redirect 5 to 6 of these domains to a site you already have in a particular niche for a ranking boost.
Find Backlinks – Want to see if a site is worth pursuing? Want to find some quality places to purchase links? Want to view your competitor’s backlinks? With the Backlinks Finder tool, simply type in a keyword for any niche. You will then be able to view the top 10 Google results for that keyword as well as each site’s backlinks along with corresponding PR and Alexa data.
Find Out Your Keyword Density – See how your competitors are using keywords and compare it to your current strategy. The Keyword Density tool allows you to compare one keyword and one domain against the top 10 Google competitors. The tool analyzes the keyword density of on-page text and also whether or not the keyword is in the title tag, meta tags and even heading tags. Improve your keyword strategy today.
Find Most Linked to Pages – Analyze any domain to see which pages are the strongest, or the ones with the most "link juice" from incoming links. With this tool, you can view the top 10 most linked to pages for a specified domain. Now you can see what sort of content is working for your site and others when it comes to gaining links.
Optimize Your Text – Ever wondered if your website copy was keyword rich? Most well ranking pages have at least 11 to 20 repetitions of a keyword. With the Text Optimizer tool, simply paste copy into the text box. Then input the keyword for which you would like to optimize the text. Within seconds, the tool analyzes any page or article text for that particular keyword’s density. Optimize your text today!
Find Your Outgoing Links – Before approaching a website about a potential link exchange or purchasing a link on the site, it’s good to see what other sites they have already linked to. With the Outgoing Links tool, enter a specific domain and you will instantly see all the websites this domain is linking to.
Track Your Keywords – Enter the domain that you would like to track keyword rankings for. After you have entered the domain you would like to track, enter the keywords you would like to track for that domain. The system will then determine what URLs rank for those keywords.
