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	<title>The Cotton Club &#187; Search Engines</title>
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	<link>http://www.cottonrohrscheib.com/blog</link>
	<description>The Cotton Club Blog &#38; Podcast is hosted by veteran web developer and interactive marketing consultant Cotton Rohrscheib.  This fun podcast covers a wide variety of industry topics such as web development (PHP, PHPRunner, MySQL, Wordpress, and MODx) to the usage of Social Media (Twitter, Facebook, Myspace, Friendfeed, LinkedIn).  

In addition to technology related topics, Cotton and his guests also discuss a lot of useful Business related topics that are useful to small business owners such as Marketing and Management practices.  

Cotton and his guests will also entertain you with a healthy mix of funny stories and perspectives about NASCAR, Football (College and Professional), Movies, and life in general.</description>
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		<copyright>Copyright &#xA9; 2010 The Cotton Club </copyright>
		<managingEditor>cotton.rohrscheib@pleth.com (Cotton Rohrscheib)</managingEditor>
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		<itunes:author>Cotton Rohrscheib</itunes:author>
		<itunes:category text="Technology">
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		<itunes:owner>
			<itunes:name>Cotton Rohrscheib</itunes:name>
			<itunes:email>cotton.rohrscheib@pleth.com</itunes:email>
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			<title>The Cotton Club</title>
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		<item>
		<title>Checkout the O&#8217;Reilly Answers Social Network</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/11/04/checkout-the-oreilly-answers-social-network/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/11/04/checkout-the-oreilly-answers-social-network/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 00:40:15 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Apache]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Central Arkansas Refresh]]></category>
		<category><![CDATA[Domain Registration]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Solutions]]></category>
		<category><![CDATA[MODx CMS]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[Wordpress™]]></category>
		<category><![CDATA[#RefreshCA]]></category>
		<category><![CDATA[iPhone™]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Microsoft Windows©]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[O'Reilly]]></category>
		<category><![CDATA[Perl]]></category>
		<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/11/04/checkout-the-oreilly-answers-social-network/</guid>
		<description><![CDATA[ I am typically not one to recommend a social network to my clients w/ the exception, of course, of the already established networks such as Facebook, Twitter, LinkedIn, Tumblr, etc.&#160; My whole philosophy regarding social networking at this stage of the game is that if you want to build a community, build upon what’s [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/11/04/checkout-the-oreilly-answers-social-network/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Bing Will Rank Your Tweets</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/10/27/how-bing-will-rank-your-tweets/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/10/27/how-bing-will-rank-your-tweets/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 18:17:17 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/10/27/how-bing-will-rank-your-tweets/</guid>
		<description><![CDATA[ I blogged a few days ago about Microsoft Bing and Google’s announcement that they were both going to start incorporating our Tweets into their search results.&#160; There has been a lot of speculation as to how these Tweets are gong to show up in their search results. I have been following all of this [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/10/27/how-bing-will-rank-your-tweets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google&#8217;s Social Search Works</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/10/27/how-googles-social-search-works/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/10/27/how-googles-social-search-works/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:17:02 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/10/27/how-googles-social-search-works/</guid>
		<description><![CDATA[ Google announced their new Social Search product this week on their blog.&#160; Google Social Search is still in the experimental phase but it looks promising. Once you factor in Facebook, Twitter, FriendFeed, and a Blog, most of us publish a lot of content.&#160; Some of this information can be useful to others, and even [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/10/27/how-googles-social-search-works/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Be Careful What You Say on Facebook &amp; Twitter</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/10/22/be-careful-what-you-say-on-facebook-twitter/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/10/22/be-careful-what-you-say-on-facebook-twitter/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 02:14:26 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft MSN®]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/10/22/be-careful-what-you-say-on-facebook-twitter/</guid>
		<description><![CDATA[ In case you haven’t heard this already, Google and Microsoft (Bing) both announced that they will be displaying tweets from Twitter and status messages from Facebook in their search results.&#160; Now for the most part I know that most of us already exercise caution in what we put out there, but I honestly believe [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/10/22/be-careful-what-you-say-on-facebook-twitter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Great Blog Content &#8211;vs- SEO</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/09/26/great-blog-content-vs-seo/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/09/26/great-blog-content-vs-seo/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 21:00:00 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft MSN®]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/09/26/great-blog-content-vs-seo/</guid>
		<description><![CDATA[ A while back I did a post on Social Saturation and Search Engine Optimization, in that post I emphasized how important it is to get your content onto the social networks.&#160; I was reading a post today by Dawn Foster at Web Worker Daily and she brought up some points that I also agree [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/09/26/great-blog-content-vs-seo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Good Social Saturation -vs- Organic SEO</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/08/05/good-social-saturation-vs-organic-seo/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/08/05/good-social-saturation-vs-organic-seo/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 21:55:00 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace™]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/08/05/good-social-saturation-vs-organic-seo/</guid>
		<description><![CDATA[ A lot of times when my partners and I are speaking with a new client about a project they will always list “Good Search Engine Placement” at the top of their priority list.  This has been the case for as long as I can remember, and for good reason.  If a website doesn’t pull [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/08/05/good-social-saturation-vs-organic-seo/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Tools for Managing PPC Campaigns…</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-ppc-campaigns/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-ppc-campaigns/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 23:54:00 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Microsoft MSN®]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEP]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/06/03/tools-for-managing-ppc-campaigns/</guid>
		<description><![CDATA[ If you are using the Internet as a vehicle to market your products or services through PPC campaigns I strongly recommend ShoeMoney Internet Marketing Tools.&#160; And trust me, I know that when you are running PPC campaigns that you often find yourself on the front end getting ready to shell out some serious cash, [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-ppc-campaigns/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tools for Managing SEO…</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-seo/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-seo/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 23:53:08 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft MSN®]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEP]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-seo/</guid>
		<description><![CDATA[ One of the popular services we offer our clients at Pleth is SEO, or search engine optimization.&#160; I know that lately I have made profound statements saying things like SEO has taken a backseat to social saturation, etc., but honestly SEO is still something that your company should take a look at and track [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/06/01/tools-for-managing-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Set To Change Algorithm</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/04/22/google-set-to-change-algorithm/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/04/22/google-set-to-change-algorithm/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 17:16:36 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/04/23/google-set-to-change-algorithm/</guid>
		<description><![CDATA[ It looks like blackhat seo spammers have finally forced Google’s hand and they are in the process now of making adjustments to their ranking algorithms to counteract the manipulations.
For the record, few people outside of Google, if any, are going to really know right off the bat how this algorithm change is going to [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/04/22/google-set-to-change-algorithm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Stephan Spencer on SEO</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/01/08/stephan-spencer-on-seo/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/01/08/stephan-spencer-on-seo/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 19:54:19 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Wordpress™]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/01/08/stephan-spencer-on-seo/</guid>
		<description><![CDATA[ I just watched a great interview with Stephan Spencer from this years Search Engine Strategies conference in Chicago on the webpronews video blog.&#160; 
Stephan is pretty high on Wordpress as a CMS, most of the speakers that I have seen from this years conference were, which was good to hear. He also recommends a [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/01/08/stephan-spencer-on-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 15 Stories of 2008</title>
		<link>http://www.cottonrohrscheib.com/blog/2009/01/06/top-15-stories-of-2008/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2009/01/06/top-15-stories-of-2008/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 18:37:00 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace™]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2009/01/06/top-15-stories-of-2008/</guid>
		<description><![CDATA[ I am a big fan of SitePoint, they not only put out some great resource books for web developers and hosting companies, but they also have a great list of contributors that post some great content.&#160; 
I was reading their newsletter today and found the Top 15 Web Tech Stories posted by Josh Catone [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2009/01/06/top-15-stories-of-2008/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Add your URL to Google</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/11/20/add-your-url-to-google/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/11/20/add-your-url-to-google/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 20:25:19 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/11/20/add-your-url-to-google/</guid>
		<description><![CDATA[ I had an old friend ask me today how to submit his website to Google, the short answer was to send him a link to: Add your URL to Google, but I went ahead and elaborated as to how I approach Google submissions.&#160; The first thing that I do is to submit an XML [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/11/20/add-your-url-to-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo CEO to Resign</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/11/18/yahoo-ceo-to-resign/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/11/18/yahoo-ceo-to-resign/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 16:37:40 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/11/18/yahoo-ceo-to-resign/</guid>
		<description><![CDATA[ I have to admit that I wasn&#8217;t too surprised when I learned yesterday that Yahoo Founder and CEO Jerry Yang was going to be stepping down as the CEO of Yahoo.&#160; 
This comes on the heels of a wicked 12 months for Yahoo where they have seen their market share decrease sharply as well [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/11/18/yahoo-ceo-to-resign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Explaining Google (PR) PageRank</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/09/10/explaining-google-pr-pagerank/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/09/10/explaining-google-pr-pagerank/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 16:36:31 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google PageRank]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/09/10/explaining-google-pr-pagerank/</guid>
		<description><![CDATA[ At Pleth we tend to keep a close eye on our clients search engine rankings, I personally devote about an hour each day to just Google Hacking to see where we stand on things. This week, I have had 2 separate unrelated clients ask me about Google PR, or PageRank so I am going [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/09/10/explaining-google-pr-pagerank/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Good Info on PPC Campaigns</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/05/22/good-info-on-ppc-campaigns/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/05/22/good-info-on-ppc-campaigns/#comments</comments>
		<pubDate>Thu, 22 May 2008 15:35:20 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/05/22/good-info-on-ppc-campaigns/</guid>
		<description><![CDATA[ Yesterday my business partners and I met with one of our Real Estate clients about PPC Campaigns.&#160; It&#8217;s coming up on his busy season and he is considering a PPC campaign this year to increase his website&#8217;s visibility in the search engines for a couple of key terms.&#160; We first looked at his natural [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/05/22/good-info-on-ppc-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Business Pages</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/05/19/facebook-business-pages/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/05/19/facebook-business-pages/#comments</comments>
		<pubDate>Mon, 19 May 2008 15:17:28 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/05/19/facebook-business-pages/</guid>
		<description><![CDATA[ This weekend I was looking around on Facebook and discovered something kind of cool, they now have the option for businesses to add a profile page to their social network.&#160; Now, keep in mind that this is by no means a &#8220;website&#8221;, it&#8217;s simply a &#8220;profile page&#8221; that sits on Facebook&#8217;s social network.&#160; With [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/05/19/facebook-business-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Personal SEO Research Findings&#8230;</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/18/my-personal-seo-research-findings/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/18/my-personal-seo-research-findings/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 16:51:16 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Real Estate Solutions]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft MSN®]]></category>
		<category><![CDATA[Pleth]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/15/my-personal-seo-research-findings/</guid>
		<description><![CDATA[
One of the most frequent conversations I have with my clients is about their Search Engine Rankings.  I have been pleased to see the amount of interest they are taking in their websites organic ranking.  By organic, I am referring to &#8220;natural&#8221; search results as opposed to paid rankings or pay per click / adword [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/18/my-personal-seo-research-findings/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engine Truths</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/13/search-engine-truths/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/13/search-engine-truths/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 19:08:34 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/13/search-engine-truths/</guid>
		<description><![CDATA[I got a newsletter today from Einstein&#8217;s Eye&#8217;s, they are a firm located in Texas that is very similar to Pleth. We met up with Joe Constantino at HostingCon this past year in Chicago and actually had the opportunity to follow up with him after the conference on the phone, he&#8217;s a very sharp guy [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/13/search-engine-truths/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Popular Google Hacks</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/12/popular-google-hacks/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/12/popular-google-hacks/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 01:59:31 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/12/popular-google-hacks/</guid>
		<description><![CDATA[I ran across this post on Mike Muise&#8217;s Blog where he was talking about a few of his favorite Google Hacks or Tools that you can use to drill down and find some information.&#160; Here&#8217;s a few that he had listed.&#160; I find myself using these myself, especially the link:URL and site:domain.com.&#160; I thought that [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/12/popular-google-hacks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search Management Certification</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/10/paid-search-management-certification/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/10/paid-search-management-certification/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 06:21:38 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/21/paid-search-management-certification/</guid>
		<description><![CDATA[I had someone ask me today what the marketing experiments logo on our Pleth Corporate website meant.&#160; I figured that I would post a blog entry in case others might want want to know as well.&#160; 
A little while back my business partner, Stephen &#8220;Kegal&#8221; Smart became certified as a Paid Search Management Professional.&#160; This [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/10/paid-search-management-certification/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo! and the future of the Internet</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/07/yahoo-and-the-future-of-the-internet/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/07/yahoo-and-the-future-of-the-internet/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 14:04:00 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/07/yahoo-and-the-future-of-the-internet/</guid>
		<description><![CDATA[I found this post out on the Official Google Blog this morning and thought that it brought up some good points, especially about Microsoft. I know that everyone (in the industry) is sitting around speculating whether the deal will go down or not for Microsoft to purchase Yahoo, me too&#8230;&#160; Here&#8217;s the post: Official Google [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/07/yahoo-and-the-future-of-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft makes $44.6 billion bid for Yahoo</title>
		<link>http://www.cottonrohrscheib.com/blog/2008/02/01/microsoft-makes-unsolicited-446-billion-bid-for-yahoo/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2008/02/01/microsoft-makes-unsolicited-446-billion-bid-for-yahoo/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 13:44:31 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo™]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/2008/02/01/microsoft-makes-unsolicited-446-billion-bid-for-yahoo/</guid>
		<description><![CDATA[I have been kind of expecting this one to play out for a while now and I&#8217;m not real surprised.  (Microsoft stock should be rock bottom by now but it&#8217;s not, and I am shocked by that.)  The search engines wars have all but been over for years now, with Yahoo being a [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2008/02/01/microsoft-makes-unsolicited-446-billion-bid-for-yahoo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increasing Holiday E-Commerce Sales&#8230;</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/11/16/increasing-holiday-e-commerce-sales/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/11/16/increasing-holiday-e-commerce-sales/#comments</comments>
		<pubDate>Sat, 17 Nov 2007 00:19:25 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=192</guid>
		<description><![CDATA[As a partner in Pleth Networks, a leading e-commerce development firm, I have a lot of experience dealing with E-commerce on the web.  I thought that I would put together this &#8220;lengthy now that I have finished it&#8221; blog entry on the topic of Increasing Sales this holiday season.  Everyone is always looking for easy [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/11/16/increasing-holiday-e-commerce-sales/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Blog Search (Beta)</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/11/09/google-blog-search-beta/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/11/09/google-blog-search-beta/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 21:42:15 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media / Web 2.0]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=180</guid>
		<description><![CDATA[Didn&#8217;t know if&#160;everyone knew this yet or&#160;not but Google has a pretty cool Blog Search running in Beta right now.&#160; This is pretty handy if you are wanting&#160;to search for Blog Entries by other users.&#160;&#160;This search is pretty cool in my opinion because with the rise of Web2.0 and user generated content these days sometimes [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/11/09/google-blog-search-beta/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Organic SEO vs. PPC?</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/11/06/organic-seo-vs-ppc/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/11/06/organic-seo-vs-ppc/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 18:49:21 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=170</guid>
		<description><![CDATA[Here is a good Link to Organic SEO vs. PPC? &#124; I ran across on&#160;WebProNews.&#160; The story is well written and talks to a couple of &#8220;experts&#8221; in the field of SEO and PPC about their opinion as to which is better.&#160; Be sure to watch the video embedded in the story for their perspectives.&#160; [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/11/06/organic-seo-vs-ppc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Useless SEO Worries</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/11/01/10-useless-seo-worries/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/11/01/10-useless-seo-worries/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 01:51:28 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=153</guid>
		<description><![CDATA[My partner&#160;sent me this article today that&#160;discusses&#160;10 Useless SEO worries.&#160; I thought&#160;it was pretty interesting so I am posting an excerpt below:&#160; (this is only 10 &#8211; 6, the rest will be posted next week as part 2 of the article), also, here is a &#160;link to the source: 10 Useless SEO Worries 
10) Focusing [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/11/01/10-useless-seo-worries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Project Update: SEO for this Site&#8230;</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/10/29/project-update-seo-for-this-site/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/10/29/project-update-seo-for-this-site/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 17:11:29 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Current Projects]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=139</guid>
		<description><![CDATA[I recently decided to start using my own domain, www.cottonrohrscheib.com to house my personal blog as oppossed to hosting it on other sites where I was a community member just because I saw some potential for SEO advantages.&#160; I had let my website pretty much go over the years since I registered it in 2001, [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/10/29/project-update-seo-for-this-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Measure Online Advertising with Google Analytics</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/10/25/measure-online-advertising-with-google-analytics/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/10/25/measure-online-advertising-with-google-analytics/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 14:54:23 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=132</guid>
		<description><![CDATA[Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. A common misconception that many people have is that GA can only be used to track Google AdWords. That’s simply not true. GA can be used to track any online marketing activity. And [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/10/25/measure-online-advertising-with-google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using mod_rewrite in Apache</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/09/26/using-mod_rewrite-in-apache/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/09/26/using-mod_rewrite-in-apache/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 00:15:01 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Apache]]></category>
		<category><![CDATA[mod_rewrite]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=12</guid>
		<description><![CDATA[I created a Real Estate solution for a client a while back in php and it has worked well for them but once the site launched we noticed that it wasn&#8217;t getting crawled by the search engines as well as we would have liked for it to so I did a little research.  I knew [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/09/26/using-mod_rewrite-in-apache/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ten Most Common SEO Mistakes</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/09/10/the-ten-most-common-seo-mistakes-dfinitive-blog/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/09/10/the-ten-most-common-seo-mistakes-dfinitive-blog/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 22:19:45 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=84</guid>
		<description><![CDATA[Someone passed this along to me to take a look at a while back and I figured it was worthwhile to past a link here: Link to The Ten Most Common SEO Mistakes &#8211; Dfinitive Blog
Related Posts:Be Careful What You Say on Facebook &#38; TwitterGreat Blog Content &#8211;vs- SEOGood Social Saturation -vs- Organic SEOTools for [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/09/10/the-ten-most-common-seo-mistakes-dfinitive-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use the .htaccess File</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/05/27/how-to-use-the-htaccess-file/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/05/27/how-to-use-the-htaccess-file/#comments</comments>
		<pubDate>Sun, 27 May 2007 21:22:33 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Hosting]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=55</guid>
		<description><![CDATA[This is a good resource articled provided by the Web Hosting Industry Review detailing the use of the .htaccess file.  We occasionally use the .htacess method to password protect directories and also to do apache redirects for a domain.  Apache redirects seem to be one of the best methods for redirecting sites to another location for [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/05/27/how-to-use-the-htaccess-file/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics</title>
		<link>http://www.cottonrohrscheib.com/blog/2007/05/27/google-analytics/</link>
		<comments>http://www.cottonrohrscheib.com/blog/2007/05/27/google-analytics/#comments</comments>
		<pubDate>Sun, 27 May 2007 21:16:52 +0000</pubDate>
		<dc:creator>Cotton Rohrscheib</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Hosting]]></category>

		<guid isPermaLink="false">http://www.cottonrohrscheib.com/blog/?p=49</guid>
		<description><![CDATA[In case you haven&#8217;t noticed, Google has updated their analytical application and in my opinion is a whole lot more intuitive for site owners now to track their websites progress and traffic, it even has support for any campaigns that you might be running, which is pretty cool if you are into that sort of thing.  If you are [...]]]></description>
		<wfw:commentRss>http://www.cottonrohrscheib.com/blog/2007/05/27/google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
