Houston Data Center

As some of you might be aware, we (Pleth Networks, LLC) have a redundant backup datacenter located in Houston, Texas.  This is not our primary datacenter, our primary NOC is located in Dallas, Texas.  Our RDP Backup Solution runs from the Houston datacenter. 

For those of you who are unfamiliar with the hosting industry and how it operates, here’s a little clarification. We basically lease server rackspace from the Planet in both locations (Dallas and Houston) and in turn the Planet provides us with around the clock service and support as well as one of the largest redundancy fiber backbones in the world, if not the largest in the world.  We have some serious carriers when it comes to backbone providers!

With Hurricane Ike making his way toward Galveston and suspected landfall sometime this weekend I started doing a little research as to what the Planet was doing to insure no downtime during the hurricane and tropical storm.  I have to admit that I was really impressed with Kevin Hazzard’s post on the Planet’s customer forum.

For data center power, we have confirmed our fuel levels and have brought in an additional 10,000 gallons as backup,” Hazard writes. “Backup generators at both data centers and our Houston headquarters are prepared to shoulder the power needs of the data centers and our downtown offices. We pay premium fees year-round with several providers to guarantee that we are at the front of the line if we need additional fuel. With our current fuel supply, we can continuously power our facilities for up to a week without any required backup.

I also found out that according to Houston’s building codes, the datacenter is rated to withstand tropical storm winds already.  I think that they have taken a few additional steps to button down the hatch over the past week as well.  In terms of onsite personnel for support and uptime assurance I also found out that they are bringing in some key folks from the Dallas datacenter to stay throughout the storm.  Here’s another quote from Kevin…

“A set of our top technicians have volunteered to be part of the storm ride-out team,” wrote data center supervisor Eric Rice. “We wanted them to make sure their families were safe before coming in. Personally, I’m very glad to be in such a secure and well provided-for facility in events like this.”

All in all I feel even better about our network infrastructure.  Keep in mind that all of these measures are being put into place to insure that our “backup processes” run correctly, this isn’t our primary datacenter.  This is part of the reason why Pleth’s managed hosting rates are considerably higher than those of other providers out there.

Cheap is not always Better!

From time to time my partners and I are questioned about our rates for things like domain registration, web hosting, etc., and often times even have our rates compared side by side to companies like GoDaddy, etc.  This has always been an amusing thing for me to explain to those who are less tech-savvy because about 10 seconds into my response they are wishing they would have never asked…

Well, today my business partner Greg was asked by one of our reseller partners today to differentiate between what we offer and what they can get from other providers out there for a client that she is working with. Greg went on to word a nicely written email to the client that you can read portions of below or on his blog…

First of all we never try to hide the fact that many of our price points are higher than what you can get through services like *******.

The primary reasons for the pricing differences are related to the services we associate with our domains/hosting. First of all we consider ourselves the caretaker of your domain, we monitor all our domains for renewal status. We have had customers that have unintentionally allowed their domains to lapse and their site/email stops working. It is also possible that, in that scenario, they permanently lose their domain — even to a competitor. Pleth won’t let this happen.

Many companies also don’t tightly control who registers their domain, often times the legal domain owner appears to be an employee who registered the domain on the company’s behalf and often that employee is gone as issues of ownership/domain control arise.

Another big issue is DNS management. At Pleth we manage the DNS for all the domains in our registrar account. This relates to all the settings for the domain and email to work. Without our services this is left up to the customer who rarely has the knowledge of the DNS system to manage this for themselves.

Another wrinkle with the DNS management is based on the fact that we maintain virtualized servers. We do this in order to leave ourselves nimble in case of technical difficulties. It is not unusual for us to move around domains/servers on our side in order to route around outage issues. If the DNS is not within our service and therefore not within our control it is possible that customer uptime could be affected as we perform all the technical tasks on our side that are necessary to keep things running smoothly. We have 4 people that directly manage this on our side, full-time, and not having control of the DNS can negate a lot of the work that we do day in and day out.

So, if you boil it all down, with “warehouse” pricing in a system like *******’s you are essentially on your own. With Pleth, you should never feel like you are alone. In fact, most of our customers never realize any of our management activities are going on at all.

And this prompted me to throw my two cents in here as I always do…

Usually I will spout off no less than 20 techno-jargon laced reasons why we are a completely different type of company than GoDaddy or some of the others that are out there.  Now, keep in mind that I am not knocking GoDaddy, I think they have done a tremendous job in cornering the Web Hosting and Domain Registration Market these past few years, and that took pure genius!  Especially during the rise of the Internet when we were all scrambling around looking for exactly the same thing building up our own companies.

The truth of the matter is this, companies like GoDaddy are out there, and always will be, offering low-cost domain registrations and budget web-hosting plans to the masses in hopes of upselling their other various products and services.  You see it’s kind of smart the way they do it, they mark their prices really low for primary services like Domain Registrations and Shared Hosting Plans to get you in the door with them, then once you are on board you will find yourself in need of their other products like Email, SSL, Storage, etc., these are the products that they have a slightly higher profit margin built into, even though their prices are still pretty low!

Now, here’s something that you don’t get from GoDaddy and the other budget hosting companies that are out there.  I call it the “Relationship Factor”, this is something that our company was built upon from day one.

While we might have several hundred clients all spread out across the globe, we know their names and their businesses very well, and they know our names as well as our direct contact information in case they need something or have a question day or night, and trust me they sometimes do…

Do I feel threatened by the bigger hosting firms out there similar to GoDaddy?  Absolutely not, never have.  We both provide completely different services.  While there are some customers out there that are a perfect fit for GoDaddy’s service offerings, there are just as many, if not more, who simply do not have the time, training, or infrastructure to utilize GoDaddy’s products or services because they are not going to have the same level of personalized service they get with a company like Pleth.

This is where we come in…  Instead of trying to compete with the millions of web-hosting companies that are out there today, we have always seen ourselves as an extension of our clients businesses, whether it’s in the capacity of consulting, offering deliverable products such as software, web development, email solutions, or custom applications.  We see ourselves as a hosting provider second.  I will go as far as to say we probably have one of the nicest setups in terms of hosting and infrastructure as anyone else in our industry, large or small.  We have so many procedures and processes in place alongside some of today’s top management software and virtualization.  Our investments toward our hosting infrastructure has never been to  decrease overhead or increase profits I can promise you, instead it’s always been to put into use the best products and equipment for the job, regardless of the costs related.  It’s kind of like this, there are cheaper cars on the market but you still purchase a Mercedes because it makes you feel good, and you have peace of mind knowing that it’s reliable, safe, and well worth the investment!

Pleth & Pricing | Greg Smart

Update from The Planet H1

Just an update about the Explosion / Fire at The Planet‘s H1 Datacenter in Houston, Texas. The staff was called into work this morning following the incident along with representatives from many of the planet’s key providers.

At last report from 1-866-325-0045, the Planet’s information line, partial power should be restored by 5pm this afternoon.  Again, fortunately none of Pleth’s primary infrastructure was affected by this outage.  Only our secondary backup infrastructure is housed at the H1 datacenter.  I want to commend the Planet on their extraordinary efforts of getting this issue resolved for their clients and for keeping everyone abreast of what’s going on.  Another update should be available at 2:30pm today.

H1 Data Center Explosion/Fire

I received a Tweet this morning at 4:55 that there was an explosion at at The Planet’s H1 Data Center this morning in Houston.  This primarily affects Legacy EV1 / Rackshack clients.  Hopefully they can get everything up and running as quickly as possible, I know that they have a pool of vendors on standby at the data center as well as the entire staff called into work.

Here is a link for status updates: H1 Data Center Offline – Status Updates Available Here – The Planet Forums.  Fortunately none of Pleth’s clients are affected by this outage at this time however there might be intermittent issues this afternoon, it’s still unknown.  Our servers are located in Dallas and our redundancy backup solution is in Houston.

Here’s a quote from Planet CEO Doug Erwin:

said by The Planet CEO Doug Erwin :
This evening at 4:55pm CDT in our H1 data center, electrical gear shorted, creating an explosion and fire that knocked down three walls surrounding our electrical equipment room. Thankfully, no one was injured. In addition, no customer servers were damaged or lost.

We have just been allowed into the building to physically inspect the damage. Early indications are that the short was in a high-volume wire conduit. We were not allowed to activate our backup generator plan based on instructions from the fire department.

This is a significant outage, impacting approximately 9,000 servers and 7,500 customers. All members of our support team are in, and all vendors who supply us with data center equipment are on site. Our initial assessment, although early, points to being able to have some service restored by mid-afternoon on Sunday. Rest assured we are working around the clock.
We are in the process of communicating with all affected customers. we are planning to post updates every hour via our forum and in our customer portal. Our interactive voice response system is updating customers as well.

There is no impact in any of our other five data centers.
I am sorry that this accident has occurred and I apologize for the impact.

Facebook Gets $100M Loan for Servers

Wow, talk about a bank note!  Facebook just got a $100 million dollar loan from a venture capital group out of California so they can add additional servers to their infrastructure.  Get this, they were able to pull off this deal without tying up any equity in the company.  I think in some ways this lends a lot of credibility to the social networking side of the web. 

All of this news also comes amidst more rumors that Microsoft is entertaining purchasing Facebook again. I have said many times that I think Facebook is the top Social Networki on the web right now in terms of it’s mechanics (software and functionality) as well as it’s quality of users even though MySpace still continues to have a lot more users.

The company has already said the entirety of the new money will be used to acquire servers to help accommodate the swiftly increasing numbers of new users and popular plug-in applications that have made the site one of the big success stories of the social networking world.

The new funding is in addition to $360 million already raised by the company in the last seven months.

Recent reports put Facebook’s user numbers at over 35 million in the US. Estimates have put the company’s current data center capacity at roughly 10,000 servers. The new money will give it the means to add approximately 50,000 more servers, leaving plenty of room for expansion.

Facebook reportedly secured the loan without giving up equity in the company. The loan was provided through a venture deal with TriplePoint Capital, a lending company based out of California. This is reportedly TriplePoint’s largest deal to date.

According to reports, Facebook has not disclosed which vendor or vendors it intends to tap for new servers, but the company has been a major customer of Rackable Systems in the past. That company reported in recent statements that 17 percent of its first quarter revenue, $11.5 million, came from Facebook.

Web Host Industry News | Facebook Gets $100M Loan for Servers

Webhosting Support Tickets…

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesWith most hosting companies the only way to get technical support is through a ticketing system.  This method requires customers to login to their online account at their hosting providers website and report their support issues via form generated email that is archived into a ticketing system.  With technical users this is usually just fine.  In fact, our NOC, The Planet, utilizes a ticket system for most support related issues, (we do however have a direct support line that we can call should the need arise).  At Pleth, we have an online ticket system that our clients can utilize but since a vast majority of our clients are non-technical users they generally prefer to pick up the phone and give us a call to discuss their support issues.  By allowing our clients this level of access to our team I fee like it’s a huge reason for our success. 

Below, John Dunsmore from the Planet posts an entry on his blog about Ticket’s in the FastLane, I thought that it was a good hosting industry topic so I decided to copy it here for your review…  I like to check the Planet Blogs from time to time, they are usually filled with some great insight and info…

Tickets in the Fast Lane

December 30th, 2007 by John Dunsmore, QA in Tech Stuff, The Planet

Non-verbal communication is becoming more and more a way of life in the customer service industry. In customer contact centers once dominated by phone calls, companies now communicate with customers via web chat, e-mail and ticketing systems.

Obviously, the technology industry has been at the forefront of this type of direct communication, with customers often placing more trust in these alternate methods than the traditional “give ‘em a call” approach.

Resolving problems with a ticketing system creates an entirely different support management paradigm than answering a phone call. Issues can be tracked and researched via the written record that exists in a ticket, but tickets don’t have the immediate feedback of a phone call. Because the vast majority of our support is handled through tickets, here’s a glimpse at the inner-workings of our support process.

When The Planet receives a customer ticket, the first thing that we do is conduct a “triage” to determine the problem that has been described and which department should take ownership. We have a staff of triage experts who do their best to insure that a ticket is routed to the right department as soon as it is received.

To avoid being “stuck in the slow lane,” give us as much detail as possible when you submit a ticket. While we can work with “my bandwidth is wrong” or “my server isn’t working,” advising us that different software showed a different amount of bandwidth traffic or that you can’t connect to your server will help us route tickets to the right department much more quickly. Give us as much detail as you can about the problem, and chances are we can resolve the problem more quickly.

Sometimes, ticket processing can be slowed when we request additional information from you by updating the ticket. If you have an open ticket, it’s important to keep an eye on it to see if we’ve asked for new information that will help us keep your account secure and resolve the issue. For us, there is nothing worse than missing one last piece of the puzzle, so we are often as anxious to hear back from you as you are to hear back from us.

When you do submit a ticket, there is a level of trust involved that we ARE working on it. It’s true that some take longer than others to process; it’s the nature of the customer service in technology. Resolving an incorrect server charge on your account will probably take less time than figuring out why a server won’t reboot, and it is our responsibility to keep you in the loop, so we have multiple systems in place to do so. Each department escalates tickets to higher priority levels when a ticket has been open too long without an update. We strictly adhere to these limits and take action when ticket times exceed our set warning levels. Our support managers are constantly updated in real time on the pending time to process all tickets we receive, and our support reps work diligently to get responses and resolutions to every ticket as quickly as possible. In the most complex tickets, cross-departmental communication or the need for additional research may keep us from resolving the individual tickets as quickly as we would like, but without these behind-the-scenes steps, we would not be giving you the best answer.

Moral of the Story: To keep your ticket humming along in the fast lane, please include as much detail as possible in your initial ticket and keep an eye out for requests for additional information. Please be patient as we work to resolve more difficult problems, and always feel free to request updates. We pay attention to comments made by our customers regarding the ticketing system, and we are always looking for ways to improve our work-flow and enhance the customer experience.

Keep this post in mind when (or should I say “if”?) you need to submit a new ticket so you can keep your tickets in the fast lane!

-John

Tickets in the Fast Lane » The Planet Blog

Managing Email Uptime…

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesThere is a lot of talk today in the industry about guaranteed uptime in regards to email.  A lot of companies offer 99.9% uptime, etc., but fall short of explaining how this is guaranteed.  I think that in a lot of cases by offering this 99.9% uptime guarantee they (other service providers) are more or less mimicking their competition.  I have spent a little bit of time researching this and thought that it would be worthwhile to explain and educate our clients and potential future clients as to how we go about managing uptime for our email service.

In today’s business climate, businesses rely heavily on email for things like customer transactions, vendor relationships, and internal communications. The Pleth Networks Plethware Premium Email Solution features an industry-leading 99.99% uptime guarantee.  This guarantee is a reflection of both our understanding of email’s central importance to many businesses and a reflection of the high availability email system engineered by our experts.

Pleth Networks has selected an approach to high availability popularized by Google, which is a large numbers of computer servers built on commodity hardware. The basic theory is that server failures are common, and will happen from time to time.  We arrange servers in pairs or clusters, then build failure detection into the network and software.

In the past, we have tried the more traditional, high availability design approach: high-end servers with high-end disk subsystems. The mean time between failure (MTBF) was only somewhat better than commodity hardware, although the high-end server hardware was many times more expensive. For the same cost, key services are now spread across large numbers of servers in single-purpose clusters. Our experience has shown this greatly reduces the risk that any service might become unavailable to our customers in turn giving our clients a higher likelihood of uptime in their email services and less likelihood of downtime.  This approach has proven to be most effective, to learn more about Plethware Premium Email Solutions, .

C I Host Responds to Robbery Reports

I blogged on this topic yesterday because I thought that it was probably one of the most bizarre things I had heard in a long time, if ever before, in the hosting industry.  I was first alerted when I saw some angry posts on the message boards out there from CI Host Customers.  Thank goodness we don’t have to worry about a situation like this with our datacenter!!!  Thank Goodness!  This is nonsense!  I am not for sure who is really to blame, and thank goodness it’s not my job to figure that out but my goodness, this is outside of my realm of understanding…

Here is an excerpt from an article on the WHIR where they (CI Host) responds to all that has been going on:

“Bottom line is, no-one likes to hear what we have to say,” says Eckles. “We can offer services or discounts, but people want money. They want compensation. But we don’t have money to give them. We’re just as victimized as our customers. They came to us because we offered them cheap colocation services. They think because we’re a corporation we have lots of money, but we make our money through volume. If we had the money, we would give it to them.”

Source: Web Host Industry News | C I Host Responds to Robbery Reports

C I Host Data Center Robbed!

In a letter to customers, C I Host said at least two masked intruders entered the facility after cutting into reinforced walls with a power saw. The company says a night manager was repeatedly tazered and that the intruders took at least 20 data servers.

I have been in the web-hosting business for quite a while and this is without a doubt one of the most bizzare stories I have ever heard! I don’t think that I have ever heard of a Datacenter the size of CI Host being robbed by armed assailants with taser guns! I would absolutely love to see a copy of this police report! Here is an excerpt from the article, you have got to read this story: Web Host Industry News | C I Host Data Center Robbed

Southern Web Hosting

Pleth, LLC | Web Site Design, Managed Hosting, Email Hosting, Email ServicesI was listening to the Web Hosting Show Podcast yesterday, trying to get caught up on some episodes I had missed and Ross, the host of the show, mentioned that he was from Texas, I had no idea, but should have known from his accent. He was discussing web hosting companies from the South, he failed to mention , but that’s okay, here is an excerpt from his podcast:  Source: Southern Web Hosting Discrimination | The Web Hosting Show#comment-29572

Southern Web Hosting Discrimination

October 30th, 2007

Web hosting is not an industry that only belongs to the northern half of the continental United States. I got a lot of grief on this show from time to time about my accent. I’m from Texas and proud of it though – so if that causes me to “talk a little funny” in your opinion then so be it.

There are many great southern people and companies that have made the web hosting business just a little better. So before you claim we are all beer drinking rednecks – maybe you should have a closer look.

Who Are These Southern Hosting People?

One of the most powerful publishers of the web hosting word is from down south. Ping! Zine, the web hosting magazine is based down in Louisiana. One of the biggest hosting providers out there today, the Planet is based in Texas. Another powerful web hosting firm down here in Texas is a little shop called Rackspace. C I Host would be yet another example of a big Texas-based hosting firm.

Now those are just a few of the big names. There are many more smaller names I could list – and this list could go on and on and on. One place where this topic was covered well was back in the March 2005 issue of the Web Host Industry review. If you haven’t seen that issue yet, I would recommend you check it out.

The Web Hosting World is for Everybody!

Do you get the point yet? Now I am not here to say that us funny talking southern people have claim on the reigns of the hosting world either. Truth be told, web hosting is a global market with a whole heck of a lot of funny sounding people.

After reading his commentary, I posted this on his Blog:

Great Podcast as usual! My partners and I own a web development / managed hosting company called Pleth Networks, www.pleth.com. We are based in Batesville, Arkansas, our servers reside at the Planet Data Center in Dallas, Texas.

We have worked hard and built our business on reliability and fanatical customer service for our clients. While we provide more than hosting, in fact almost all of our clients are clients we have developed a website for we have a unique business model in that most folks are either a hosting company or a design company, we are both.

Our customers are primarily from a 200 mile radius but occasionally we will be fortunate enough to pick up a client that is from another region.

I never really thought about it until I listened to your podcast but our client retention, which is pretty phenomenal already, is really strong with clients from outside of our region. Could it be that maybe they kind of like the fact that they are dealing with just “good ole boys” who will shoot them straight and work extremely hard in providing a service? Has me kind of wondering?

We have traveled to different conventions over the years and had the privilege to meet with other hosting companies from various other regions and discuss our business models with them. Out of all of the businesses we have encountered none of them really have the same business model that we have. We are small (less than 500 clients), we do tend to charge more for our hosting rates (we inform our clients up front about this) and we provide unparalleled service.

I guess, all of this to say, if you are a business looking for a webhosting company to host your website for you, look to the south and find you some good ole boys who will go out of their way to take care of you!

Good Job, Keep up the Good Work!