Fast & Easy Media Kit (Monetizing Your Website)

I was talking to one of our account managers who has been consulting with a client looking to sell ads on their website. I got to thinking that the concept of putting together a fast and easy media kit for this purpose would be a good topic for a blog post, so here goes… I know that there are a lot of schools of thought out there as to what goes into a media kit but I think that in most cases you can keep things really simple and it will serve y … [Read more...]

Some Thoughts Regarding the FTC Disclosure Rules

I have been out of pocket the past few weeks and haven’t had a chance until today to go over the FTC Rules for Disclosure as they apply to Bloggers.  I know that this caused a serious uproar inside the blogger community, ShoeMoney (Jeremy Schoemaker) even called an emergency town hall meeting on TinyChat to discuss these new regulations. You can get ShoeMoney’s scoop here… I have had a chance to read over the information initially released a … [Read more...]

More Affiliate Marketing Tips…

A while back I posted My Approach to Monetization after I had been doing a lot of experimentation on various projects and for the most part it was well received, after I had posted this I ran across ProBlogger’s 10 tips for using affiliate programs, and I was amazed that I had a few of the same ideas.  Now, keep in mind that I don’t consider myself to be an “expert” on anything because personally I hate that title, I have however been in this … [Read more...]

A Few Key Ingredients for a Successful Project

A short time ago my my partners and I launched a startup project of our own and within 4 months time we had picked up national exposure to the point that we were negotiating 4 potential sponsorships and had requests from at least a half dozen or so other parties interested in being a part of our project.  A couple other things that are worthy of mention is that during that 4 month timeframe we had accumulated over 1,000 followers on Twitter and … [Read more...]

HootSuite / Adsense Frustrations

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My partners and I have been using Hootsuite for a couple of months now to feed our twitter feed from our Nascar website.  Out of all of the Twitter tools out there, this one ranks in my top 5 just because of what it allows you to do.  You can manage multiple accounts from their control panel as well as access your statistics from your related twitterfeed. Another really cool feature about Hootsuite is that it will allow you to shrink … [Read more...]