My business partners and I have been blogging on our own now for a while.  We decided recently to monetize our blogs a few days ago, just as a test to see what kind of results we would have.  We chose Google Adsense, because that seems to be what a lot of other bloggers are using on their websites with pretty good success.

I have to admit, the first day we setup our accounts we were pretty shocked to see how quickly our online revenue jumped, day two wasn’t as pretty as day one to be honest.  I was shocked to see that we did get some clicks and managed to earn a little bit from these small un-obtrusive ads running on our websites.

I will post my findings from this experiment so those of you who may have considered monetizing your blogs will know how it turned out for us.  For those of you who are unfamiliar w/ Google Adsense, here’s a description from Google’s website:

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It’s also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising – meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search – you can decide to use any combination of these products on your pages.

We’ll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don’t have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.

What is Google AdSense? – AdSense Help Center

My business partners and I have been experimenting the past few days with Google Adsense.  You may have noticed the small un-obtrusive Google Sponsored Links at the bottom of my blog posts.  My partner Greg is also running these on his website. 

Being somewhat new to Adsense, I know I am late to the plate for this one, I am getting myself acquainted with some of the terminology and lingo associated with Adsense. 

If you currently have Adsense running you might have already seen the terminology “Effective CPM” in your account administration area before.  Basically what Effective CPM tells you is what your estimated revenue is going to be based on 1000 impressions.  Here is the explanation I found from Google:

From a publisher’s perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.